Game Will Support Simultaneous Gaming for Thousands of Players

    WILMINGTON, Delaware, September 1 /PRNewswire-FirstCall/ -- Zone4Play,
Inc. (OTCBB: ZFPI) a leading developer and provider of multi-platform
interactive game applications and solutions for interactive TV (iTV),
cellular networks and Internet, announced that it has signed an agreement
with The Gaming Channel Limited (TGC), a UK-based gaming operator, to launch
its new multi-player iTV game, Texas Hold'em Poker, on the TGC-owned Avago
television channel. It is expected that the game will launch by the end of
2004.
    Avago, an award-winning and industry-leading gaming channel, which
broadcasts in the UK on the Sky Digital satellite platform owned by BSkyB
will launch Zone4Play's multi-player Texas Hold'em Poker game as part of its
play-for-fun package. Zone4Play expects that its play-for-fun Multi-Player
Texas Hold'em will be the first interactive poker game available on iTV in
the UK to allow for simultaneous betting by thousands of players. Like its
Internet counterparts, this exciting game brings all the thrill of a real
card hall to iTV subscribers - super-fast pace, inter-player competition and
camaraderie.
    Features include a sophisticated tournament platform, which supports
simultaneous multi-player gaming through a complex, table capacity management
system. The game includes elements for community enhancement, based on a
Zone4Play's proprietary consolidation server. This will transform the iTV
experience by allowing the players to communicate and interact with each
other. The game will be played according to customary game rules.
    Idan Miller, Vice President of marketing and sales for Zone4Play,
commented, "Our close relationship with Avago has helped us develop the first
ever multi-player poker game for iTV. Poker is the fastest growing game on
the Internet and we strongly believe that iTV users will happily adopt the
game. Zone4Play's technology platform successfully translates game concepts
effectively implemented over the Internet to a live at-home playing
experience, while overcoming the limitations of the iTV platforms. We believe
that Texas Hold'em Poker will provide existing Avago players with a
ground-braking experience while helping to generate new revenues for TGC and
Zone4Play."
    Damian Cope, Managing Director for The Gaming Channel, added, "We are
pleased to be working with Zone4Play on this exciting development. Today the
game of poker is the focus of some considerable attention worldwide and we
hope to achieve another first for Avago by launching an iTV version of this
popular product."
    About Zone4Play Inc.
    Zone4Play Inc. (http://www.zone4play.com) designs interactive game applications
and solutions for the Interactive Television, Cellular networks and Internet.
Its cross-system product line allows access to a variety of platforms with
only one user account. Zone4Play also specialises in Back-Office solutions
for these systems and markets a wide range of hi-tech support and management
products. Zone4Play is listed on OTCBB and trades under the symbol ZFPI.OB.
    This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on the current
expectations of the management of Zone4Play only, and are subject to a number
of factors and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, which could cause the actual results or
performance of Zone4Play to differ materially from those contemplated in such
forward-looking statements. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.

    For additional information contact:
    Idan Miller
    VP Marketing and sales, Zone4Play, Inc.
    +972-3-688-9444
    imiller@zone4play.com

    Damian Cope
    Managing Director, The Gaming Channel
    +44-207-942-7942
    damian.cope@tgc.tv

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