Contestants face off in the ultimate test of altruism in TWI's "I'd Do Anything," premiering Tuesday, September 28, 2004 at 10:00 PM (ET/PT) on ESPN. Each week fans are asked to accomplish challenging tasks, such as retrieving tennis balls while suspended mid-air from a blimp (pictured), in order to grant their friends or loved ones their most fervent sports fantasies. (PRNewsFoto) LOS ANGELES, CA USA

        Competitors Vie for a Sports Fantasy With an Altruistic Twist

    LOS ANGELES, Sept. 27 /PRNewswire/ -- What would you do for the chance at
an ultimate sports fantasy?  Would you run a football obstacle course on a
moving freight train?  Would you perform as a wedding singer when put on the
spot at a real wedding?  Would you play basketball with the bulls, even if
they were the four-legged kind?
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20040927/LAM047)
    These are the questions posed to three contestants every week as TWI's
global format "I'd Do Anything," debuts a sports version of the hit one-hour
series airing on ESPN Tuesday nights at 10 p.m. (ET/PT) beginning
September 28.  The twist to the competition?  Competitors aren't playing for
their own sports fantasy -- they're testing how far they will go to win a
sports fantasy for someone else.
    "It's a unique twist on the competitive reality format," said Robert
Horowitz, Senior Vice President and Head of TWI US, the television division of
international sports agency IMG.  "You have contestants playing for everything
from a NFL try-out to a Wrigley Field Cubs experience to even the opportunity
to play in the World Series of Poker -- and they're all doing it for someone
else.  The contestants get absolutely nothing."
    During the show, three contestants face off in challenging and extreme
tasks grouped into the "Pain," "Shame" and "Insane" elimination-style
competitions.  Whether it's making a solo punt return without blockers against
a pro football team, dropping soccer balls into a goal while strapped to a
bi-plane in flight or playing three holes of mini-golf covered in 150,000
swarming bees, each competition is designed to test the limits, and the fears,
of each contestant.
    Hosted by popular TV personality George Gray (Weakest Link and Junkyard
Wars), I'd Do Anything is based on TWI's highly successful British show of the
same name.  The series is produced under the ESPN Original Entertainment (EOE)
banner in conjunction with TWI and Mess Media.  Executive Producers are Robert
Horowitz, Scott Messick and Steve Mayer.

    TWI is the largest independent producer, packager and distributor of
sports programming in the world, producing and distributing over 6,500 hours
of original programming annually to more than 200 countries covering 200+
sports.

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