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Harrah's Entertainment Reports Fourth-Quarter, Full-Year Results; Higher Gaming Taxes, Development Costs Cause Fourth-Quarter EPS Decline; Same-Store Growth Helps Company Set Revenue Records

   HARRAH'S ENTERTAINMENT LOGO
Harrah's Entertainment, Inc. logo. (PRNewsFoto)[JL]
LAS VEGAS, NV USA
    LAS VEGAS, Feb. 4 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc.
(NYSE: HET) today reported record fourth-quarter revenues of $1.04 billion, up
3.6 percent from revenues of $1.01 billion in the 2002 fourth quarter.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO )
    Higher gaming taxes and costs associated with developing growth
opportunities caused Property Earnings Before Interest, Taxes, Depreciation
and Amortization (Property EBITDA) to decline 3.2 percent to $237.3 million
from Property EBITDA of  $245.2 million in the year-earlier quarter.
Fourth-quarter Adjusted Earnings Per Share was 50 cents, down 7.4 percent from
2002's fourth-quarter Adjusted EPS of 54 cents.
    Property EBITDA and Adjusted EPS are not Generally Accepted Accounting
Principles (GAAP) measurements but are commonly used in the gaming industry as
measures of performance and as a basis for valuation of gaming companies. In
addition, analysts' per-share earnings estimates are comparable to Adjusted
EPS. Reconciliations of Adjusted EPS to GAAP EPS and Property EBITDA to income
from operations are attached to this release.
    Fourth-quarter income from operations declined 11.0 percent to
$134.8 million from $151.4 million in the 2002 fourth quarter. Fourth-quarter
net income was $35.4 million, down 34.3 percent from $53.9 million in the
year-ago period. Fourth-quarter 2003 diluted earnings per share was 32 cents,
down 33.3 percent from diluted earnings per share of 48 cents in the year-
earlier quarter.
    In addition to the factors affecting adjusted earnings, $15.9 million of
costs associated with the early extinguishment of debt and $6.9 million in
write-downs, reserves and recoveries impacted GAAP results. The bulk of the
write-downs, reserves and recoveries related to an evaluation and subsequent
write-off of all remaining goodwill at Harrah's Reno in accordance with
Statement of Financial Accounting Standard (SFAS) No. 142.
    Same-store sales increased 3.3 percent over the year-ago fourth quarter.
Cross-market play -- gaming by customers at Harrah's properties other than
their "home" casino -- rose 19.1 percent in the 2003 fourth quarter from the
year-earlier period. Tracked play -- gaming by customers using the company's
Total Rewards player cards -- increased 10.0 percent from the 2002 fourth
quarter.
    "Enhancements to our industry-leading Total Rewards customer-loyalty
program have regenerated growth in the retail segment of our business," said
Gary Loveman, Harrah's Entertainment president and chief executive officer.
    For the full year 2003, revenues rose 5.5 percent to a record
$4.32 billion from $4.10 billion in 2002. Property EBITDA was $1.12 billion,
2.1 percent below the $1.14 billion recorded in the prior year. Full-year
Adjusted EPS was $2.91, compared with Adjusted EPS of $2.99 in 2002.
    Income from operations for the full year was $726.4 million, down
6.6 percent from $777.9 million in the previous year. Full-year net income was
$292.6 million, up 24.5 percent from $235.0 million in 2002. In the 2002 first
quarter, the company adopted the provisions of SFAS No. 142, Goodwill and
Other Intangible Assets, and recorded an impairment charge of $91.2 million,
net of tax. Full-year diluted earnings per share was $2.65, up 28.0 percent
from $2.07 in 2002.

                          Investing In Future Growth
    "The year 2003 was one of transition for our company, as we focused on
enhancing our customer-loyalty program and seeking new opportunities to expand
our distribution," Loveman said.
    "Our geographic diversification and exceptional marketing capabilities
enabled us to post record fourth-quarter revenues and sustain a high level of
Property EBITDA, despite aggressive competition and higher state taxes and
development costs," Loveman said. "As a result, we posted our 19th quarter of
same-store sales growth in the past 20 quarters. The key customer-loyalty
initiatives we launched in 2003 -- Total Rewards 2 and 'Fast Cash,' our
coinless gaming system -- should continue to fuel organic growth in 2004 as
the national economy improves.
    "Our fourth-quarter earnings were impacted by costs associated with new
casino development and expenses to launch our subscription-based Web site,
'Lucky Me,' in the United Kingdom," Loveman said. "We are optimistic Lucky Me
will become a successful model for the delivery of popular gaming products
over the Internet.
    "We are also optimistic the UK Parliament will act this year on gaming
liberalization, allowing us to move forward with an aggressive expansion into
the UK regional casino market with our joint-venture partner, Gala Group Ltd.,
as well as the development of destination resorts for our own account,"
Loveman said. "We believe the fourth-quarter expenditures associated with our
UK development activities, as well as costs associated with new development in
the United States, will begin to bear fruit in the coming years.
    "Bolstered by the casino industry's strongest balance sheet, our
acquisition strategy has put us on the threshold of what we believe will be a
compelling long-term growth story," Loveman said. "We plan to complete our
acquisition of Horseshoe Gaming Holding Corp. as quickly as possible, which
will bring three high-performing properties and one of gaming's most powerful
brands into the Harrah's portfolio.
    "In January 2004, we signed a definitive agreement to buy Binion's
Horseshoe in downtown Las Vegas," Loveman said. "This acquisition, together
with our purchase of Horseshoe Gaming, will provide us the consolidated rights
to the Horseshoe brand both in Nevada and elsewhere, as well as the World
Series of Poker, the largest and most popular gaming event in our industry.
    "And we intend to continue making strategic investments in existing growth
markets such as New Orleans, where we plan to add a hotel that will make our
facility there a true destination resort, and in St. Louis, where we expect to
open a 200-room hotel-tower expansion by the third quarter of 2004," Loveman
said.
    Among the fourth-quarter highlights:

    *  Harrah's Entertainment raised $500 million through the sale of
       unsecured 5.375% Senior Notes, due 2013, sold in a private-placement
       transaction. The interest rate represents the lowest rate for a 10-year
       gaming issue in at least two decades. Proceeds were used to retire
       outstanding debt and for general corporate purposes.

    *  Christopher J. Williams, Chairman and Chief Executive Officer of The
       Williams Capital Group, L.P., and Williams Capital Management, LLC, was
       appointed to serve on Harrah's Board of Directors. Williams is one of
       nine non-management directors on Harrah's 11-member board.

    *  Construction began on a $165 million expansion of the tribal-owned
       Harrah's Rincon hotel-casino. The expansion project, scheduled for
       completion by the end of 2004, will triple the size of the Southern
       California property's hotel. The National Indian Gaming Commission also
       approved the Rincon San Luiseno Band of Mission Indians' extension of
       its management agreement with a Harrah's subsidiary through November
       2010.

    *  Construction also began on a $60 million expansion of Harrah's
       Cherokee, owned by the Eastern Band of Cherokee Indians and located in
       Western North Carolina. The expansion will add a 15-story, 324-room
       hotel tower upon completion, scheduled for April 2005. The Eastern Band
       of Cherokee Indians and a Harrah's subsidiary have pending before the
       NIGC an agreement that would extend Harrah's management of the property
       through November 2011.

    *  Harrah's was awarded the 2003 Partners in Alignment Award by Ziff Davis
       CIO magazine. The award recognizes the company that best demonstrates
       how the alignment of business strategy and information technology can
       benefit a company's shareholders.

    *  BusinessWeek magazine named Harrah's a "Web Smart 50" company for
       innovative applications of information technology.

    *  Harrah's received 564 awards, including 244 first-place finishes, in
       "Best of Slots," an annual readers' poll conducted by Strictly Slots
       magazine.

    *  Four Harrah's Entertainment properties -- Harrah's Atlantic City,
       Harrah's New Orleans, Harrah's Lake Tahoe and the Rio -- were included
       in "Gaming's Top Resorts," a listing of the nation's Top 20 casino
       resorts in the November edition of Casino Player magazine.

    *  Harrah's was ranked No. 1 in casino customer satisfaction in Market
       Metrix, LLC's, third-quarter survey of 35,000 American consumers.
       Harrah's also received the top ranking in Market Metrix's first-quarter
       survey.


          Las Vegas Properties Lead Western Region To Record Results

    West Region Results
    (in millions)
                      2003      2002    Percent      2003    2002    Percent
                     Fourth    Fourth   Increase     Full    Full   Increase
                    Quarter   Quarter  (Decrease)    Year    Year  (Decrease)
     Northern Nevada
      Total revenues  $99.0     $98.9      0.1%    $447.2    $441.1    1.4%
      Income from
       operations      (2.3)      1.8       N/M      55.4      61.0   -9.2%
      Property EBITDA  14.0      16.1    -13.0%     100.8     103.8   -2.9%
     Southern Nevada
      Total revenues  226.0     205.4     10.0%     899.5     824.4    9.1%
      Income from
       operations      39.3      31.9     23.2%     165.4     132.9   24.5%
      Property EBITDA  57.9      50.2     15.3%     239.8     209.8   14.3%
     Total Western
      Region
     Total revenues   325.0     304.3      6.8%   1,346.7   1,265.5    6.4%
     Income from
      operations       37.0      33.7      9.8%     220.8     193.9   13.9%
     Property EBITDA   71.9      66.3      8.4%     340.6     313.6    8.6%
         N/M = Not Meaningful


    Strong cross-market play at the company's two Las Vegas properties helped
Harrah's Western Region achieve record fourth-quarter revenues, income from
operations and Property EBITDA.
    Competition from Native American casinos in Northern California and
increased marketing expenses impacted results from Northern Nevada. Revenues
at the company's Lake Tahoe properties were up 2.3 percent from the fourth
quarter last year, but income from operations was down 30.4 percent and
Property EBITDA was off 10.2 percent. At Harrah's Reno, fourth-quarter
revenues were 4.5 percent lower than in the 2002 fourth quarter, income from
operations decreased 51.8 percent and Property EBITDA was 23.0 percent lower.
    Harrah's Las Vegas reported record fourth-quarter results, with revenues
up 10.9 percent, income from operations 31.2 percent higher and Property
EBITDA increasing 23.4 percent from the fourth quarter of 2002. The Rio's 2003
fourth-quarter revenues rose 13.0 percent over the year-ago fourth quarter,
while income from operations increased 26.4 percent to a record level and
Property EBITDA was up 13.1 percent, also a fourth-quarter record.
    Revenues at Harrah's Laughlin decreased 1.5 percent from the fourth
quarter last year, while income from operations was down 17.2 percent and
Property EBITDA was 6.4 percent lower.
    "The Rio and Harrah's Las Vegas recorded a truly outstanding quarter,
providing powerful examples of our successful cross-marketing strategy," said
Tim Wilmott, Harrah's chief operating officer.
    For the full year 2003, the Western Region posted record results. Revenues
were up 6.4 percent, income from operations rose 13.9 percent and Property
EBITDA rose 8.6 percent, due primarily to record performances from the
company's Southern Nevada properties.


         Eastern Region Quarter Results Slip, Full-Year Results Flat

    East Region Results
    (in millions)
                     2003       2002     Percent     2003    2002    Percent
                    Fourth     Fourth    Increase    Full    Full   Increase
                   Quarter    Quarter   (Decrease)   Year    Year  (Decrease)
     Harrah's
      Atlantic City
      Total revenues  $99.9    $106.0     -5.8%    $433.5    $437.3   -0.9%
      Income from
       operations      25.9      30.0    -13.7%     133.4     140.7   -5.2%
      Property EBITDA  34.3      38.1    -10.0%     167.5     172.0   -2.6%
     Showboat
      Atlantic City
      Total revenues   82.4      80.0      3.0%     347.8     340.3    2.2%
      Income from
       operations      17.0      15.8      7.6%      83.9      76.2   10.1%
      Property EBITDA  23.9      21.9      9.1%     110.8     106.9    3.6%
     Total Eastern
      Region
      Total revenues  182.3     186.0     -2.0%     781.3     777.6    0.5%
      Income from
       operations      42.9      45.8     -6.3%     217.3     216.9    0.2%
      Property EBITDA  58.2      60.0     -3.0%     278.3     278.9   -0.2%


    New competition in the Atlantic City market impacted fourth-quarter
revenues, operating income and Property EBITDA from the Eastern Region.
    At Harrah's Atlantic City, fourth-quarter revenues were down 5.8 percent,
income from operations fell 13.7 percent and Property EBITDA declined
10.0 percent from fourth quarter 2002. The Showboat posted record results,
with revenues up 3.0 percent, income from operations 7.6 percent higher and
Property EBITDA rising 9.1 percent over the year-ago fourth quarter.
    "Like other Atlantic City operators, we are contending with the impact of
the market's first new property in more than a decade," Wilmott said. "We are
pleased with our results considering the environment. The addition of
544 hotel rooms in the second quarter of 2003 boosted Showboat's results. We
believe our Atlantic City properties are well-positioned to prosper as the
market absorbs the new capacity."
    For the full year 2003, Eastern Region results essentially matched last
year's record numbers, with revenues up 0.5 percent, income from operations
0.2 percent higher and Property EBITDA down 0.2 percent.


         North Central Region Reports Lower Results For Quarter, Year

    North Central Region Results
    (in millions)
                      2003      2002     Percent     2003    2002    Percent
                     Fourth    Fourth    Increase    Full    Full   Increase
                    Quarter    Quarter  (Decrease)   Year    Year  (Decrease)
     Illinois/Indiana
      Total revenues $160.5    $167.4     -4.1%    $681.6   $713.8    -4.5%
      Income from
       operations      23.8      35.3    -32.6%     109.0    166.2   -34.4%
      Property EBITDA  32.7      43.5    -24.8%     143.6    200.2   -28.3%
     Iowa
      Total revenues   59.1      56.9      3.9%     238.7    236.7     0.8%
      Income from
       operations       7.1       7.4     -4.1%      32.1     35.8   -10.3%
      Property EBITDA  12.7      12.2      4.1%      52.5     53.8    -2.4%
     Missouri
      Total revenues  109.5     106.5      2.8%     441.0    459.9    -4.1%
      Income from
       operations      16.6      18.2     -8.8%      83.0    105.0   -21.0%
      Property EBITDA  26.9      25.1      7.2%     120.8    133.4    -9.4%
     Total North
      Central
      Total revenues  329.1     330.8     -0.5%   1,361.3  1,410.4    -3.5%
      Income from
       operations      47.5      60.9    -22.0%     224.1    307.0   -27.0%
     Property EBITDA   72.3      80.8    -10.5%     316.9    387.4   -18.2%


    Higher gaming taxes and aggressive competition caused declines in fourth-
quarter results from the company's North Central Region. Revenues were down
0.5 percent from fourth quarter 2002, while income from operations declined
22.0 percent and Property EBITDA fell 10.5 percent.
    Combined fourth-quarter revenues at Harrah's East Chicago, Joliet and
Metropolis facilities fell 4.1 percent, income from operations declined
32.6 percent, and Property EBITDA was 24.8 percent lower.
    At the company's two Iowa properties, revenues were up 3.9 percent, income
from operations was 4.1 percent lower and Property EBITDA was 4.1 percent
higher for the quarter.
    Combined fourth-quarter revenues at Harrah's St. Louis and North Kansas
City rose 2.8 percent, income from operations declined 8.8 percent and
Property EBITDA increased 7.2 percent.
    The North Central Region's full-year revenues fell 3.5 percent, income
from operations was down 27.0 percent and Property EBITDA was off
18.2 percent.


    South Central Region Reports Record Fourth-Quarter, Full-Year Results

    South Central Region Results
    (in millions)
                      2003      2002     Percent     2003    2002   Percent
                     Fourth    Fourth   Increase     Full    Full   Increase
                    Quarter    Quarter (Decrease)    Year    Year  (Decrease)
     Louisiana
      Total revenues $165.5    $145.8     13.5%    $659.9    $488.2   35.2%
      Income from
       operations      22.2      22.2      0.0%      92.3      78.7   17.3%
      Property EBITDA  30.7      25.2     21.8%     136.3     106.5   28.0%
     Mississippi
      Total revenues   20.8      18.6     11.8%      82.9      81.1    2.2%
      Income from
       operations       3.3       1.0       N/M      13.0      10.2   27.5%
      Property EBITDA   4.9       2.7     81.5%      19.3      17.0   13.5%
     Total South
      Central
      Total revenues  186.3     164.4     13.3%     742.8     569.3   30.5%
      Income from
       operations      25.5      23.2      9.9%     105.3      88.9   18.4%
      Property EBITDA  35.6      27.9     27.6%     155.6     123.5   26.0%
        N/M = Not Meaningful


    The South Central Region reported record fourth-quarter revenues, income
from operations and Property EBITDA. New Orleans results have been
consolidated into the company's financial statements since Harrah's
acquisition of an additional stake in JCC Holding Company on June 7, 2002,
which raised Harrah's interest to 63 percent. Harrah's acquired the remaining
37 percent on December 10, 2002.
    The 2003 fourth quarter included results from Louisiana Downs, where
900 slot machines were introduced in May 2003.
    "Pending necessary approvals, we plan to break ground on a 450-room hotel
at Harrah's New Orleans by this summer," Wilmott said. "We are pleased with
the success Harrah's New Orleans has enjoyed over the last couple of years, as
the property has drawn millions of new customers to the city. Our expansion
project should position us for continued success in New Orleans."
    For the full year 2003, the South Central Region posted record revenues,
income from operations and Property EBITDA. Revenues were up
30.5 percent, income from operations was 18.4 percent higher and Property
EBITDA gained 26.0 percent. Gains were primarily attributable to the
consolidation of New Orleans results and the opening of Louisiana Downs.

                      Managed Properties And Other Items
    Fourth-quarter management-fee revenues were down 2.1 percent from the
year-ago period. For the full year 2003, management-fee revenues were up
6.3 percent, primarily due to additional revenues from Harrah's Rincon, which
opened in August 2002.
    Fourth-quarter development costs were higher than in the 2002 fourth
quarter. The fourth-quarter 2003 costs relate to opportunities being pursued
in the United Kingdom and domestically.
    Corporate expense declined 24.3 percent in the 2003 fourth quarter from
the year-earlier period due to lower incentive-compensation accruals. Interest
expense decreased 1.4 percent during the fourth quarter compared with the
prior year.
    The $15.9 million loss on early extinguishment of debt reflects the
premium paid and the write-off of unamortized deferred finance charges
associated with the early extinguishment of debt. The other loss of
$4.3 million in the 2003 fourth quarter is comprised of a charge arising from
the settlement of litigation and the net loss experienced on company-owned
life insurance policies during the quarter.
    The effective tax rate, after minority interest, for the full year 2003
was 37.1 percent, compared with 37.8 percent in 2002. The decline is primarily
due to the shift in income among the states in which the company operates.

    Harrah's Entertainment will host a conference call Wednesday, February 4,
2004, at 9:00 a.m. Eastern Standard Time to review its 2003 fourth-quarter
results. Those interested in participating in the call should dial
1-888-399-2695, or 1-706-679-7646 for international callers, approximately
10 minutes before the call start time.
    A taped replay of the conference call can be accessed at 1-800-642-1687,
or 1-706-645-9291 for international callers, beginning at 12:00 p.m. EST
Wednesday, February 4. The replay will be available through 11:59 p.m. EST on
Tuesday, February 10. The passcode number for the replay is 4956587.
    Interested parties wanting to listen to the live conference call on the
Internet may do so on the company's web site -- http://www.harrahs.com -- in the
Investor Relations section behind the "About Us" tab.

    Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through
various subsidiaries 25 casinos in the United States, primarily under the
Harrah's brand name. Harrah's Entertainment is focused on building loyalty and
value with its valued customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence and
technology leadership.
    More information about Harrah's is available at http://www.harrahs.com.

    This release includes "forward-looking statements" intended to qualify for
the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. You can identify these statements by the fact
that they do not relate strictly to historical or current facts. These
statements contain words such as "may," "will," "project," "might," "expect,"
"believe," "anticipate," "intend," "could," "would," "estimate," "continue" or
"pursue," or the negative or other variations thereof or comparable
terminology. In particular, they include statements relating to, among other
things, future actions, new projects, strategies, future performance, the
outcome of contingencies such as legal proceedings and future financial
results. We have based these forward-looking statements on our current
expectations and projections about future events.
    We caution the reader that forward-looking statements involve risks and
uncertainties that cannot be predicted or quantified and, consequently, actual
results may differ materially from those expressed or implied by such forward-
looking statements. Such risks and uncertainties include, but are not limited
to, the following factors as well as other factors described from time to time
in our reports filed with the Securities and Exchange Commission:

    *  the effect of economic, credit and capital market conditions on the
       economy in general, and on gaming and hotel companies in particular;
    *  construction factors, including delays, zoning issues, environmental
       restrictions, soil and water conditions, weather and other hazards,
       site access matters and building permit issues;
    *  the effects of environmental and structural building conditions
       relating to the company's properties;
    *  our ability to timely and cost effectively integrate into our
       operations the companies that we acquire, including with respect to our
       previously announced acquisition of Horseshoe Gaming Holding Corp.;
    *  access to available and feasible financing;
    *  changes in laws (including increased tax rates), regulations or
       accounting standards, third-party relations and approvals, and
       decisions of courts, regulators and governmental bodies;
    *  litigation outcomes and judicial actions, including gaming legislative
       action, referenda and taxation;
    *  ability of our customer-tracking, customer-loyalty and yield-management
       programs to continue to increase customer loyalty and same-store sales;
    *  our ability to recoup costs of capital investments through higher
       revenues;
    *  acts of war or terrorist incidents;
    *  abnormal gaming holds; and
    *  the effects of competition, including locations of competitors and
       operating and market competition.

    Any forward-looking statements are made pursuant to the Private Securities
Litigation Reform Act of 1995 and, as such, speak only as of the date made. We
undertake no obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or otherwise.



                         HARRAH'S ENTERTAINMENT, INC.
                      CONSOLIDATED SUMMARY OF OPERATIONS
                                 (UNAUDITED)

    (In thousands,         Fourth Quarter Ended            Year Ended
     except per share     Dec. 31,      Dec. 31,     Dec. 31,      Dec. 31,
     amounts)               2003          2002         2003          2002
    Revenues*           $1,044,293    $1,007,694   $4,322,722    $4,098,527
    Property operating
     expenses             (806,963)     (762,502)  (3,201,676)   (2,953,986)
    Depreciation and
     amortization          (79,533)      (74,867)    (317,199)     (302,794)
      Operating profit     157,797       170,325      803,847       841,747

    Corporate expense      (13,260)      (17,511)     (52,602)      (56,626)
    Equity in
     nonconsolidated
     affiliates               (429)         (195)      (1,073)        4,094
    Amortization of
     intangible assets      (1,200)       (1,199)      (4,798)       (4,493)
    Project opening costs
     and other items        (8,065)            6      (18,948)       (6,847)

    Income from
     operations            134,843       151,426      726,426       777,875
    Interest expense,
     net of interest
     capitalized           (58,781)      (59,624)    (234,419)     (240,220)
    Loss on ownership
     interests in
     subsidiaries               --        (6,058)        (128)       (6,058)
    Loss on early
     extinguishments
     of debt               (15,938)           --      (19,074)           --
    Other (expense)/
     income including
     interest income        (4,264)        3,017        2,913         2,137

    Income before income
     taxes and minority
     interests              55,860        88,761      475,718       533,734
    Provision for income
     taxes                 (18,215)      (32,541)    (172,201)     (196,534)
    Minority interests      (2,334)       (2,518)     (11,563)      (13,965)
    Income from
     continuing operations  35,311        53,702      291,954       323,235
    Discontinued
     operations, net of
     tax expense                65           177          669         2,963
    Income before
     cumulative effect
     of change in
     accounting principle   35,376        53,879      292,623       326,198
    Cumulative effect of
     change in
     accounting principle,
     net of tax
     benefit of $2,831          --            --           --       (91,169)
        Net income         $35,376       $53,879     $292,623      $235,029

    Earnings per
     share - basic
    Income from continuing
     operations              $0.32         $0.49        $2.68         $2.90
    Discontinued operations,
     net of tax                 --            --         0.01          0.03
    Cumulative effect of
     change in accounting
     principle, net of tax      --            --           --         (0.82)
        Net income           $0.32         $0.49        $2.69         $2.11

    Earnings per
     share - diluted
    Income from continuing
     operations              $0.32         $0.48        $2.64         $2.85
    Discontinued operations,
     net of tax                 --            --         0.01          0.02
    Cumulative effect of
     change in accounting
     principle, net of tax      --            --           --         (0.80)
        Net income           $0.32         $0.48        $2.65         $2.07

    Weighted average
     common shares
     outstanding           109,551       109,867      108,972       111,212
    Weighted average
     common and common
     equivalent shares
     outstanding           111,259       112,099      110,403       113,534

   *See note (a) on Supplemental Operating Information.


                         HARRAH'S ENTERTAINMENT, INC.
                      SUPPLEMENTAL OPERATING INFORMATION
                                 (UNAUDITED)

                            Fourth Quarter Ended            Year Ended
    (In thousands)         Dec. 31,      Dec. 31,     Dec. 31,     Dec. 31,
                             2003          2002         2003         2002
    Revenues (a)
      Western Region       $325,027      $304,332   $1,346,749   $1,265,525
      Eastern Region        182,346       186,035      781,295      777,584
      North Central Region  329,138       330,756    1,361,347    1,410,353
      South Central Region  186,308       164,424      742,754      569,324
      Managed                17,009        17,373       73,035       68,699
      Other                   4,465         4,774       17,542        7,042
        Total Revenues   $1,044,293    $1,007,694   $4,322,722   $4,098,527

    Income from operations(a)
      Western Region        $36,993       $33,723     $220,806     $193,930
      Eastern Region         42,903        45,754      217,285      216,943
      North Central Region   47,458        60,865      224,093      306,991
      South Central Region   25,467        23,210      105,302       88,902
      Managed                14,582        15,218       64,372       59,802
      Other                 (19,300)       (9,833)     (52,830)     (32,067)
      Corporate expense     (13,260)      (17,511)     (52,602)     (56,626)
        Total Income from
         operations        $134,843      $151,426     $726,426     $777,875

    Property EBITDA (a) (b)
      Western Region        $71,910       $66,287     $340,563     $313,630
      Eastern Region         58,229        60,043      278,254      278,942
      North Central Region   72,290        80,813      316,863      387,378
      South Central Region   35,612        27,901      155,577      123,549
      Managed                14,626        14,958       64,475       59,968
      Other                 (15,337)       (4,810)     (34,686)     (18,926)
        Total Property
         EBITDA            $237,330      $245,192   $1,121,046   $1,144,541

    Project opening costs
     and other items
        Project opening
         costs              $(1,205)        $(151)     $(7,869)     $(1,816)
        Writedowns,
         reserves and
         recoveries          (6,860)          157      (11,079)      (5,031)
           Total            $(8,065)           $6     $(18,948)     $(6,847)

    (a)  In second quarter 2003 and fourth quarter 2002, Harrah's Vicksburg
         and Harveys Colorado, respectively, were classified as assets held-
         for-sale and their prior year's results have been reclassed from
         Income from continuing operations to Discontinued operations.

    (b)  Property EBITDA (earnings before interest, taxes, depreciation and
         amortization) consists of Income from operations before depreciation
         and amortization, write-downs, reserves and recoveries, project
         opening costs, corporate expense, equity in income/(losses) of
         nonconsolidated affiliates and amortization of intangible assets.
         Property EBITDA is a supplemental financial measure used by
         management, as well as industry analysts, to evaluate our operations.
         However, Property EBITDA should not be construed as an alternative to
         Income from operations (as an indicator of our operating performance)
         or to Cash flows from operating activities (as a measure of
         liquidity) as determined in accordance with generally accepted
         accounting principles.  All companies do not calculate EBITDA in the
         same manner.  As a result, Property EBITDA as presented by our
         Company may not be comparable to similarly titled measures presented
         by other companies.


                         HARRAH'S ENTERTAINMENT, INC.
                           SUPPLEMENTAL INFORMATION
                                 (UNAUDITED)


    Calculation of Adjusted earnings per share

   (In thousands,          Fourth Quarter Ended            Year Ended
     except per           Dec. 31,      Dec. 31,     Dec. 31,      Dec. 31,
     share amounts)         2003          2002         2003          2002

    Income before taxes and
     minority interests    $55,860       $88,761     $475,718      $533,734
    Add/(deduct):
      Project opening costs
       and other items       8,065            (6)      18,948         6,847
      Loss on early
       extinguishments of
       debt                 15,938            --       19,074            --
      Insurance claim
       settlement            1,896            --        1,896            --
      Settlement of
       litigation            4,200            --        4,200          (931)
      Loss on ownership
       interests                --         6,058          128         6,058
      Our share of
       subsidiary's
       goodwill impairment      --            --           --         2,077
      Total Rewards
       enhancements             --         3,906           --         6,906

    Adjusted income before
     taxes and minority
     interests              85,959        98,719      519,964       554,691
    Provision for income
     taxes                 (28,433)      (36,383)    (188,617)     (204,546)
    Minority interests      (2,334)       (2,518)     (11,563)      (13,965)

    Adjusted income before
     discontinued operations
     and cumulative effect
     of change in
     accounting principle   55,192        59,818      319,784       336,180
    Discontinued operations,
     net of tax                 65           177          669         2,963
    Add:
      Loss on sale of
       Vicksburg assets,
       net of tax               14            --          474            --
      Loss on sale of
       Harveys Colorado
       assets, net of tax       --            --          674            --

    Adjusted income before
     cumulative effect of
     change in
     accounting principle  $55,271       $59,995     $321,601      $339,143

    Diluted earnings per
     share before
     cumulative effect of
     change in accounting
     principle as adjusted   $0.50         $0.54        $2.91         $2.99

    Weighted average
     common and common
     equivalent shares
     outstanding           111,259       112,099      110,403       113,534


                         HARRAH'S ENTERTAINMENT, INC.
                      CONSOLIDATED SUMMARY OF OPERATIONS
                                 (UNAUDITED)

   Reconciliation of Property EBITDA to Income from operations
   (In thousands)

   Fourth Quarter Ended December 31, 2003

                   Western   Eastern    North     South    Managed
                   Region    Region    Central   Central     and
                                       Region    Region     Other     Total

    Revenues      $325,027  $182,346  $329,138  $186,308  $21,474  $1,044,293
    Operating
     expenses     (253,117) (124,117) (256,848) (150,696) (22,185)  (806,963)
    Property
     EBITDA         71,910    58,229    72,290    35,612     (711)    237,330
    Depreciation
     and
     amortization  (28,139)  (15,393)  (21,786)  (10,447)  (3,768)   (79,533)
    Operating
     profit         43,771    42,836    50,504    25,165   (4,479)    157,797
    Amortization
     of intangible
     assets           (181)       --    (1,019)       --       --     (1,200)
    Equity in
     losses of
     nonconsolidated
     affiliates         --        --        --       (40)    (389)      (429)
    Project opening
     costs and
     other items    (6,597)       67    (2,027)      342      150     (8,065)
    Corporate
     expense            --        --        --        --  (13,260)   (13,260)
    Income from
     operations    $36,993   $42,903   $47,458   $25,467 $(17,978)  $134,843*


    Fourth Quarter Ended December 31, 2002

    Revenues      $304,332  $186,035  $330,756  $164,424  $22,147  $1,007,694
    Operating
     expenses     (238,045) (125,992) (249,943) (136,523) (11,999)  (762,502)
    Property
     EBITDA         66,287    60,043    80,813    27,901   10,148     245,192
    Depreciation
     and
     amortization  (27,477)  (14,287)  (18,101)  (11,445)  (3,557)   (74,867)
    Operating
     profit         38,810    45,756    62,712    16,456    6,591     170,325
    Amortization
     of intangible
     assets           (181)       --    (1,018)       --       --     (1,199)
    Equity in
     losses of
     nonconsolidated
     affiliates         --        --        --       (53)    (142)      (195)
    Project opening
     costs and
     other items    (4,906)       (2)     (829)    6,807   (1,064)          6
    Corporate
     expense            --        --        --        --  (17,511)   (17,511)
    Income from
     operations    $33,723   $45,754   $60,865   $23,210 $(12,126)  $151,426*

     *Total Income from operations as reported on this schedule corresponds
     with the amounts reported for the respective periods on our CONSOLIDATED
     SUMMARY OF OPERATIONS.  See our CONSOLIDATED SUMMARY OF OPERATIONS for
     the additional income and expenses recorded in the determination of Net
     income and Earnings per share for the periods presented.


                         HARRAH'S ENTERTAINMENT, INC.
                      CONSOLIDATED SUMMARY OF OPERATIONS
                                 (UNAUDITED)

   Reconciliation of Property EBITDA to Income from operations

   (In thousands)

   Year Ended December 31, 2003
                                           Western      Eastern       North
                                           Region        Region      Central
                                                                     Region

   Revenues                             $1,346,749     $781,295   $1,361,347
   Operating expenses                   (1,006,186)    (503,041)  (1,044,484)
   Property EBITDA                         340,563      278,254      316,863

   Depreciation and amortization          (112,033)     (59,733)     (84,372)
   Operating profit                        228,530      218,521      232,491
   Amortization of intangible assets          (725)          --       (4,073)
   Equity in losses of nonconsolidated
    affiliates                                  --           --           --
   Project opening costs and other items    (6,999)      (1,236)      (4,325)
   Corporate expense                            --           --           --
       Income from operations             $220,806     $217,285     $224,093


                                             South       Managed
                                            Central        and
                                            Region        Other       Total

   Revenues                               $742,754      $90,577   $4,322,722
   Operating expenses                     (587,177)     (60,788)  (3,201,676)
   Property EBITDA                         155,577       29,789    1,121,046
   Depreciation and amortization           (46,031)     (15,030)    (317,199)
   Operating profit                        109,546       14,759      803,847
   Amortization of intangible assets            --           --       (4,798)
   Equity in losses of nonconsolidated
    affiliates                                (202)        (871)      (1,073)
   Project opening costs and other items    (4,042)      (2,346)     (18,948)
   Corporate expense                            --      (52,602)     (52,602)
       Income from operations             $105,302     $(41,060)    $726,426*


   Year Ended December 31, 2002
                                           Western      Eastern       North
                                           Region        Region      Central
                                                                     Region

   Revenues                             $1,265,525     $777,584   $1,410,353
   Operating expenses                     (951,895)    (498,642)  (1,022,975)
   Property EBITDA                         313,630      278,942      387,378
   Depreciation and amortization          (112,675)     (61,537)     (74,181)
   Operating profit                        200,955      217,405      313,197
   Amortization of intangible assets          (725)          --       (3,768)
   Equity in (losses)/income of
    nonconsolidated affiliates                  --           --           --
   Project opening costs and other items    (6,300)        (462)      (2,438)
   Corporate expense                            --           --           --
       Income from operations             $193,930     $216,943     $306,991


                                            South       Managed
                                           Central        and
                                           Region        Other        Total

   Revenues                               $569,324      $75,741   $4,098,527
   Operating expenses                     (445,775)     (34,699)  (2,953,986)
   Property EBITDA                         123,549       41,042    1,144,541
   Depreciation and amortization           (40,675)     (13,726)    (302,794)
   Operating profit                         82,874       27,316      841,747
   Amortization of intangible assets            --           --       (4,493)
   Equity in (losses)/income of
    nonconsolidated affiliates                (294)       4,388        4,094
   Project opening costs and other items     6,322       (3,969)      (6,847)
   Corporate expense                            --      (56,626)     (56,626)
       Income from operations              $88,902     $(28,891)    $777,875*

     *Total Income from operations as reported on this schedule corresponds
     with the amounts reported for the respective periods on our CONSOLIDATED
     SUMMARY OF OPERATIONS.  See our CONSOLIDATED SUMMARY OF OPERATIONS for
     the additional income and expenses recorded in the determination of Net
     income and Earnings per share for the periods presented.


SOURCE Harrah's Entertainment, Inc.




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    CONTACT:
    Investors, Brad Belhouse, +1-702-407-6367, or
    Media, Gary Thompson, +1-702-407-6529, both of Harrah's
    Entertainment, Inc.