Radica Games Limited & 20Q.net Announce 20Q Licensing Plans

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Radica Games Limited & 20Q.net Announce 20Q Licensing Plans
    HONG KONG, Feb. 14 /PRNewswire-FirstCall/ -- Radica Games Limited
(Nasdaq: RADA) and 20Q.net Inc. announced today plans to license the 20Q
property to third-party companies.  Additionally, they have reached agreement
with Brandgenuity LLC to act as the licensing agency of record for the 20Q
property.  The companies jointly intend to pursue licenses of the 20Q brand,
artificial intelligence and game play for mobile phones, web-based game sites,
consumer electronics and consumer service applications throughout the world.
Brandgenuity was selected because of their experience and track record in the
licensing industry.
    As part of the same announcement, Radica and 20Q.net have agreed to expand
and extend their licensing partnership in developing the 20Q brand and related
business opportunities.
    "After a year in the marketplace, 20Q continues to amaze players who still
want to play it over and over again," said Pat Feely, Radica's CEO.
"Brandgenuity's passion for the brand, coupled with our extended partnership
with 20Q.net, will present a broader 20Q product offering in a variety of
mediums, keeping consumers clamoring for more."
    "We knew what Radica and 20Q.net were thinking," says Andy Topkins,
Managing Director, Brandgenuity.  "With the popularity of the 20Q.net web site
and the tremendous success of 20Q, there is incredible potential to bring the
magic of 20Q to life in a variety of new ways."
    Under terms of the 20Q.net extended agreement, Radica will have exclusive
rights to manufacture and distribute tabletop and new portable versions of the
20Q electronic game based on the popular web site, 20Q.net and its "artificial
intelligence" version of the classic game of 20 Questions.
    "Radica truly captured the essence and magic of our web site to create a
unique and compelling game in the portable version of 20Q," notes Robin
Burgener, President of 20Q.net Inc. and creator of 20Q.  "As a leader in
creating and marketing innovative consumer products, Radica continues to be
the perfect match for developing and marketing a new variety of 20Q products
that translate the appeal of 20Q.net.  We look forward to working jointly with
Radica to expand 20Q into new mediums as well as other countries around the
world through new foreign language versions currently under development."
    Radica will introduce two new 20Q games at the American International Toy
Fair in New York, February 17-23, 2005.  Both games will be distributed
worldwide and are expected to hit retail shelves in July.

    The foregoing discussion contains forward-looking statements that involve
risks and uncertainties that could cause actual results to differ materially
from projected results.  Forward-looking statements include statements about
efforts to attract or prospects for additional or increased business, new
product introductions and other statements of a non-historical nature.  Actual
results may differ from projected results due to various Risk Factors,
including Risks of Manufacturing in China, Dependence on Product Appeal and
New Product Introductions, and Dependence on Major Customers, as set forth in
the Company's Annual Report on Form 20-F for the fiscal year ended December
31, 2003, as filed with the Securities and Exchange Commission.  See "Item 3.
Key Information -- Risk Factors" in such report on Form 20-F.

    About Radica Games Limited
    Radica Games Limited (Radica) is a Bermuda company headquartered in Hong
Kong (Nasdaq: RADA).  Radica is a leading developer, manufacturer and
distributor of a diverse line of electronic entertainment products including
electronic games, youth electronics, video game accessories and high-tech
toys.  Radica has subsidiaries in the U.S.A., Canada and the U.K., and a
factory in Dongguan, Southern China.  More information about Radica can be
found on the Internet at http://www.radicagames.com.

    About 20Q
    20Q.net Inc. has evolved from an experiment in artificial intelligence
into a software development firm, building its products on the capabilities of
the 20Q AI. 20Q.net's software and neural-net technology have applications in
business, education, behavioral targeting, mobile entertainment and games. The
technology is uniquely suited to low-bandwidth applications and small screen
devices. The brain child of Robin Burgener, a software architect from Ontario,
Canada, it's the AI with extreme stability.

    About Brandgenuity LLC
    Brandgenuity LLC, an independent boutique trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks.  The agency's four principals, Jay Asher, Adina Avery-Grossman,
Louis Drogin and Andrew Topkins, have more than 50 years of combined licensing
and marketing experience.  Brandgenuity agency services include strategic
licensing planning, prospecting, negotiation, licensee management and program
administration.  Brandgenuity's clients include Snapple(R), Yoohoo(R),
Mott's(R), World Poker Tour(R) LeapFrog (R), This Old House(R), Sports
Illustrated(R), French's Mustard(R), Frank's RedHot(R) and Meow Mix(R).
SOURCE Radica Games Limited
http://www.radicagames.com
CONTACT:
Los Angeles, California, Patrick S. Feely,
Chief Executive Officer, +1-626-744-1150, or Hong Kong, David
C.W. Howell, President Asia Operations & CFO, +(852) 2688 4201,
both of Radica Games Limited