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Harrah's Entertainment Reports 2004 First-Quarter Results; Total Rewards Drives Revenues, Property EBITDA, Adjusted EPS to Records

   HARRAH'S ENTERTAINMENT LOGO
Harrah's Entertainment, Inc. logo. (PRNewsFoto)[JL]
LAS VEGAS, NV USA
    LAS VEGAS, April 21 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc.
(NYSE: HET) today reported record first-quarter revenues of $1.11 billion, up
4.7 percent from revenues of $1.06 billion in the 2003 first quarter.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO )
    Property Earnings Before Interest, Taxes, Depreciation and Amortization
(Property EBITDA) rose 1.4 percent to a first-quarter record of $287.5 million
from Property EBITDA of $283.6 million in the year-earlier period.  First-
quarter Adjusted Earnings Per Share rose to a record 76 cents from 74 cents in
2003's first-quarter.
    Property EBITDA and Adjusted EPS are not Generally Accepted Accounting
Principles (GAAP) measurements but are commonly used in the gaming industry as
measures of performance and as a basis for valuation of gaming companies.  In
addition, analysts' per-share earnings estimates for gaming companies are
comparable to Adjusted EPS.  Reconciliations of Adjusted EPS to GAAP EPS and
Property EBITDA to income from operations are attached to this release.
    First-quarter income from operations declined 1.3 percent to $188.0
million from $190.4 million in the year-earlier quarter.  First-quarter net
income was $81.7 million, up 0.7 percent from $81.1 million in the 2003 first
quarter.  Diluted earnings per share from continuing operations for the 2004
first quarter was 73 cents, matching that of the year-earlier period despite a
2.3 percent increase in the number of shares outstanding.
    "Strong same-store sales growth fueled by enhancements added last year to
our Total Rewards customer-loyalty program accelerated the positive momentum
we developed in the fourth quarter of 2003," said Gary Loveman, Harrah's
Entertainment's president and chief executive officer.  "As a result, net
income exceeded that of the 2003 first quarter despite the impact of gaming-
tax rate increases imposed in mid-2003 in several states."
    First-quarter 2004 same-store revenues increased 5.8 percent over the
year-ago period.  Cross-market play -- gaming by customers at Harrah's
properties other than their "home" casino -- rose 23.1 percent from the first
quarter of 2003.  Tracked play -- gaming by customers using the company's
Total Rewards player cards -- increased 12.0 percent from the year-ago first
quarter.
    "We benefited from increased revenues in all segments, ranging from rated
retail customers who typically spend $50 or less per visit to VIP customers
who spend $400 or more per visit," Loveman said.
    "Our Southern Nevada operations posted particularly strong performances
and we were pleased with the results from Atlantic City despite increased
competition in that market due to a new casino that opened last summer,"
Loveman continued.
    "We are optimistic about the outlook for the remainder of the year.
Pending regulatory approvals, we expect to close on the previously announced
acquisition of Horseshoe Gaming Holding Corp. around mid-year, adding three
superb properties to our portfolio and giving us control of the Horseshoe
brand worldwide," Loveman said.
    "In a separate transaction, we opened Binion's Horseshoe in downtown Las
Vegas on April 1 and are ready to host the 35th anniversary of the World
Series of Poker -- the world's largest gaming tournament -- at that property
beginning this week," Loveman said.
    Harrah's acquired rights to the World Series of Poker during the first
quarter.  The company and a subsidiary of MTR Gaming Group, Inc. will operate
the Horseshoe in Las Vegas for a one-year period with options to extend for up
to two additional years.
    "Last week, we opened both a new nightclub and a Diamond players' facility
at Harrah's St. Louis, where our new 200-room hotel is expected to open by the
end of the third quarter," Loveman said.  "We are also completing plans for
expansion of our North Kansas City operation.
    "Next month, we will open our permanent casino at Louisiana Downs, adding
500 slot machines and raising the slot total at the facility to 1,400,"
Loveman said.  "Also this quarter, we expect to begin site preparation for
construction of our new $142 million, 450-room hotel at Harrah's New Orleans,
which should bolster that property's results beginning in 2006.
    "We are moving quickly to deploy Fast Cash, our coinless slot system,"
Loveman said.  "As of March 31, we had completed conversions on more than
60 percent of the slots we plan to convert to Fast Cash and expect to be well
over 90 percent completed by the end of the second quarter.
    "On April 7, a committee composed of peers and members of Parliament
recommended that a bill to liberalize gaming in the United Kingdom be
introduced this year, marking another milestone in the development of
expansion opportunities in the U.K.," Loveman said.
    "We are pleased that the committee recognizes the economic benefits
gaming's expansion can bring to the U.K. and the need for Parliament to move
quickly on the proposed legislation," Loveman said.  "If Parliament does act
favorably this year on legislation that includes the opportunity for us to
earn a fair return on our investment, we plan to move forward aggressively
into the U.K. regional casino market with our joint-venture partner, Gala
Group Ltd."

     Among the first-quarter highlights:
     --  Harrah's Entertainment reopened the historic Horseshoe Hotel & Casino
         in Las Vegas with MTR Gaming Group.  Upon the expected completion of
         the Horseshoe Gaming acquisition later this year, Harrah's will own
         worldwide rights to the Horseshoe brand.
     --  In furtherance of the Horseshoe gaming acquisition, Harrah's also
         announced a definitive agreement to sell Harrah's Shreveport to Boyd
         Gaming Corporation for $190 million, pending receipt of Louisiana
         regulatory approvals.
     --  Harrah's launched "Lucky Me," its subscription-based online gaming
         venture, in the United Kingdom.
     --  The Rio All-Suite Hotel & Casino entered into an alliance with
         Greektown Casino in Detroit to develop a casino marketing program for
         Greektown customers who travel to Las Vegas as a gaming destination.
     --  Institutional Investor magazine named Gary Loveman the gaming and
         lodging industry's "Best CEO," based on voting by investment
         portfolio managers and equity research analysts at more than
         400 money-management firms.


            Las Vegas Properties Lead West Region To Record Results

     West Region Results
     (in millions)
                                   2004      2003      Percent
                                   First     First     Increase
                                  Quarter   Quarter   (Decrease)
     Northern Nevada
       Total revenues             $105.5    $104.2        1.2%
       Income from operations        8.7      12.0      -27.5%
       Property EBITDA              18.5      21.4      -13.6%
     Southern Nevada
       Total revenues              258.6     228.2       13.3%
       Income from operations       65.4      44.9       45.7%
       Property EBITDA              82.2      63.6       29.2%
     Total West Region
       Total revenues              364.1     332.4        9.5%
       Income from operations       74.1      56.9       30.2%
       Property EBITDA             100.7      85.0       18.5%


    Strong cross-market play at the company's two Las Vegas properties helped
Harrah's West Region achieve record results.  Southern Nevada revenues rose
13.3 percent, income from operations gained 45.7 percent and Property EBITDA
increased 29.2 percent from the 2003 first quarter.
    Competition from Native American casinos in Northern California required
increased marketing expenses that impacted results from Northern Nevada.
Revenues rose 1.2 percent to a record level from the first quarter last year,
but income from operations fell 27.5 percent and Property EBITDA was down
13.6 percent.
    "We expect the outstanding performances of the Rio and Harrah's Las Vegas
to continue," said Tim Wilmott, Harrah's chief operating officer.


                       East Region Quarter Results Rise

     East Region Results
     (in millions)
                                   2004      2003      Percent
                                   First     First     Increase
                                  Quarter   Quarter   (Decrease)
     Harrah's Atlantic City
       Total revenues             $100.4    $102.2       -1.8%
       Income from operations       26.1      29.9      -12.7%
       Property EBITDA              35.0      38.4      - 8.9%
     Showboat Atlantic City
       Total revenues               81.4      76.2        6.8%
       Income from operations       18.5      13.7       35.0%
       Property EBITDA              26.2      20.0       31.0%
     Total East Region
       Total revenues              181.8     178.4        1.9%
       Income from operations       44.6      43.6        2.3%
       Property EBITDA              61.2      58.4        4.8%


    Despite new competition in Atlantic City, the strong performance of the
Showboat led to record combined results for Harrah's two East Region
properties.  First-quarter revenues rose 1.9 percent, income from operations
gained 2.3 percent and Property EBITDA increased 4.8 percent from the year-
earlier period.
    "We believe the recent expansion of the Showboat and the earlier expansion
at Harrah's Atlantic City proved prudent as the market growth that began with
the opening last summer of Atlantic City's first new hotel-casino in 12 years
continues to accelerate," Wilmott said.


            North Central Region Reports Lower Results For Quarter

     North Central Region Results
     (in millions)
                                   2004      2003     Percent
                                   First     First    Increase
                                  Quarter   Quarter  (Decrease)
     Illinois/Indiana
       Total revenues             $174.6    $178.5       -2.2%
       Income from operations       24.1      35.1      -31.3%
       Property EBITDA              32.8      44.2      -25.8%
     Iowa
       Total revenues              $60.7      58.7        3.4%
       Income from operations        7.9       8.4       -6.0%
       Property EBITDA              13.6      12.9        5.4%
     Missouri
       Total revenues              108.4     109.5       -1.0%
       Income from operations       18.6      21.7      -14.3%
       Property EBITDA              27.8      30.3       -8.3%
     Total North Central
       Total revenues              343.7     346.7       -0.9%
       Income from operations       50.6      65.2      -22.4%
       Property EBITDA              74.2      87.4      -15.1%

    Continued competitive pressures and higher gaming-tax rates than in the
year-ago quarter led to declines in 2004 first-quarter results from the
company's North Central Region.  Revenues were down 0.9 percent from the first
quarter of 2003, while income from operations declined 22.4 percent and
Property EBITDA fell 15.1 percent.
    Combined first-quarter revenues at Harrah's East Chicago, Joliet and
Metropolis facilities fell 2.2 percent, income from operations declined
31.3 percent, and Property EBITDA was 25.8 percent lower.
    At the company's two Iowa properties, combined first-quarter revenues were
3.4 percent higher than in the year-ago period and income from operations was
6.0 percent lower, but Property EBITDA rose 5.4 percent to a first-quarter
record.
    Combined first-quarter revenues at Harrah's St. Louis and North Kansas
City fell 1.0 percent, income from operations declined 14.3 percent and
Property EBITDA decreased 8.3 percent from the 2003 first quarter as gains in
St. Louis were more than offset by declines in Kansas City, which was impacted
by significant expansions at competitive facilities.


           South Central Region Reports Record First-Quarter Results

     South Central Region Results
     (in millions)
                                   2004      2003       Percent
                                   First     First      Increase
                                  Quarter   Quarter    (Decrease)
     Total South Central
       Total revenues             $201.9     180.1       12.1%
       Income from operations       30.7      30.0        2.3%
       Property EBITDA              42.2      42.5       -0.7%


    The South Central Region, which includes Harrah's Louisiana and
Mississippi properties, reported record first-quarter revenues and income from
operations.  Revenues rose 12.1 percent, income from operations increased
2.3 percent, while Property EBITDA fell 0.7 percent.
    The 2004 first quarter included results from Louisiana Downs, where
900 slot machines were introduced in May 2003.
    "The May opening of an expanded Louisiana Downs, the expected closing of
the Horseshoe Gaming acquisition around mid-year and the beginning of
construction this summer on our new hotel at Harrah's New Orleans are expected
to bolster future results from this region," Wilmott said.

                      Managed Properties And Other Items
    First-quarter management-fee revenues were down 14.9 percent from the
year-ago period due to the extension of management contracts at lower fee
schedules.
    First-quarter development costs rose to $3.3 million from $2.8 million in
the 2003 first quarter.
    Corporate expense rose 21.7 percent in the 2004 first quarter from the
year-earlier period.  Interest expense was down 1.1 percent from the 2003
first quarter.
    The effective tax rate after minority interest for the 2004 first quarter
was 37.1 percent, equal to the full-year 2003 rate but lower than in the year-
earlier first quarter.
    Harrah's Entertainment will host a conference call Wednesday, April 21,
2004, at 9:00 a.m. Eastern Daylight Time to review its 2004 first-quarter
results.  Those interested in participating in the call should dial
1-888-399-2695, or 1-706-679-7646 for international callers, approximately
10 minutes before the call start time.
    A taped replay of the conference call can be accessed at 1-800-642-1687,
or 1-706-645-9291 for international callers, beginning at 12:00 p.m. EDT
Wednesday, April 21.  The replay will be available through 11:59 p.m. EDT on
Tuesday, April 27.  The passcode number for the replay is 6512219.
    Interested parties wanting to listen to the live conference call on the
Internet may do so on the company's web site -- http://www.harrahs.com -- in the
Investor Relations section behind the "About Us" tab.

    Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through
various subsidiaries 26 casinos in the United States, primarily under the
Harrah's brand name.  Harrah's Entertainment is focused on building loyalty
and value with its valued customers through a unique combination of great
service, excellent products, unsurpassed distribution, operational excellence
and technology leadership.
    More information about Harrah's is available at http://www.harrahs.com.

    This release includes "forward-looking statements" intended to qualify for
the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995.  You can identify these statements by the fact
that they do not relate strictly to historical or current facts.  These
statements contain words such as "may," "will," "project," "might," "expect,"
"believe," "anticipate," "intend," "could," "would," "estimate," "continue" or
"pursue," or the negative or other variations thereof or comparable
terminology.  In particular, they include statements relating to, among other
things, future actions, new projects, strategies, future performance, the
outcome of contingencies such as legal proceedings and future financial
results.  We have based these forward-looking statements on our current
expectations and projections about future events.
    We caution the reader that forward-looking statements involve risks and
uncertainties that cannot be predicted or quantified and, consequently, actual
results may differ materially from those expressed or implied by such forward-
looking statements.  Such risks and uncertainties include, but are not limited
to, the following factors as well as other factors described from time to time
in our reports filed with the Securities and Exchange Commission:

     --  the effect of economic, credit and capital market conditions on the
         economy in general, and on gaming and hotel companies in particular;
     --  construction factors, including delays, zoning issues, environmental
         restrictions, soil and water conditions, weather and other hazards,
         site access matters and building permit issues;
     --  the effects of environmental and structural building conditions
         relating to the company's properties;
     --  our ability to complete acquisitions and to timely and cost
         effectively integrate into our operations the companies that we
         acquire, including with respect to our previously announced
         acquisition of Horseshoe Gaming Holding Corp.;
     --  access to available and feasible financing;
     --  changes in laws (including increased tax rates), regulations or
         accounting standards, third-party relations and approvals, and
         decisions of courts, regulators and governmental bodies;
     --  litigation outcomes and judicial actions, including gaming
         legislative action, referenda and taxation;
     --  ability of our customer-tracking, customer-loyalty and yield-
         management programs to continue to increase customer loyalty and
         same-store sales;
     --  our ability to recoup costs of capital investments through higher
         revenues;
     --  acts of war or terrorist incidents;
     --  abnormal gaming holds; and
     --  the effects of competition, including locations of competitors and
         operating and market competition.

    Any forward-looking statements are made pursuant to the Private Securities
Litigation Reform Act of 1995 and, as such, speak only as of the date made.
We undertake no obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or otherwise.


                           HARRAH'S ENTERTAINMENT, INC.
                        CONSOLIDATED SUMMARY OF OPERATIONS
                                   (UNAUDITED)

                                              First Quarter Ended March 31,
    (In thousands, except per share amounts)     2004            2003*

    Revenues                                  $1,109,166      $1,058,929
    Property operating expenses                 (821,696)       (775,292)
    Depreciation and amortization                (78,072)        (78,528)
      Operating profit                           209,398         205,109

    Corporate expense                            (14,730)        (12,104)
    Income/(losses) on interests in
     nonconsolidated affiliates                      434             (62)
    Amortization of intangible assets             (1,236)         (1,199)
    Project opening costs and other items         (5,834)         (1,318)

    Income from operations                       188,032         190,426
    Interest expense, net of interest
     capitalized                                 (58,246)        (58,874)
    Other income, including interest income        2,241             685

    Income before income taxes and
     minority interests                          132,027         132,237
    Provision for income taxes                   (48,206)        (48,814)
    Minority interests                            (2,090)         (3,160)
    Income from continuing operations             81,731          80,263
    Discontinued operations, net of tax               --             817
      Net income                                 $81,731         $81,080

    Earnings per share - basic
    Income from continuing operations              $0.74           $0.74
    Discontinued operations, net of tax               --            0.01
      Net income                                   $0.74           $0.75

    Earnings per share - diluted
    Income from continuing operations              $0.73           $0.73
    Discontinued operations, net of tax               --            0.01
      Net income                                   $0.73           $0.74

    Weighted average common shares
     outstanding                                 110,703         108,489
    Weighted average common and
     common equivalent shares outstanding        112,614         110,066

    * See note (a) on Supplemental Operating Information.


                           HARRAH'S ENTERTAINMENT, INC.
                        SUPPLEMENTAL OPERATING INFORMATION
                                   (UNAUDITED)

                                              First Quarter Ended March 31,
    (In thousands)                                2004             2003

    Revenues (a)
      West Region                               $364,131        $332,389
      East Region                                181,777         178,449
      North Central Region                       343,687         346,671
      South Central Region                       201,880         180,074
      Managed                                     14,556          17,112
      Other                                        3,135           4,234
        Total Revenues                        $1,109,166      $1,058,929

    Income from operations (a)
      West Region                                $74,089         $56,855
      East Region                                 44,573          43,632
      North Central Region                        50,563          65,239
      South Central Region                        30,696          29,972
      Managed                                     12,194          14,767
      Other                                       (9,353)         (7,935)
      Corporate expense                          (14,730)        (12,104)
        Total Income from operations            $188,032        $190,426

    Property EBITDA (a) (b)
      West Region                               $100,712         $84,973
      East Region                                 61,160          58,391
      North Central Region                        74,199          87,366
      South Central Region                        42,236          42,505
      Managed                                     12,250          14,787
      Other                                       (3,087)         (4,385)
        Total Property EBITDA                   $287,470        $283,637

    Project opening and other items (a)
      Project opening costs                      $(2,435)          $(467)
      Writedowns, reserves and Recoveries         (3,399)           (851)
        Total                                    $(5,834)        $(1,318)

    (a)  In second quarter 2003, Harrah's Vicksburg was classified as an asset
         held for sale.  Therefore, its 2003 first quarter results have been
         reclassified from Income from continuing operations to Discontinued
         operations.  The property was sold in fourth quarter 2003.

    (b)  Property EBITDA (earnings before interest, taxes, depreciation and
         amortization) consists of Income from operations before depreciation
         and amortization, write-downs, reserves and recoveries, project
         opening costs, corporate expense, income/(losses) on interest in
         nonconsolidated affiliates, venture restructuring costs and
         amortization of intangible assets.  Property EBITDA is a supplemental
         financial measure used by management, as well as industry analysts,
         to evaluate our operations.  However, Property EBITDA should not be
         construed as an alternative to Income from operations (as an
         indicator of our operating performance) or to Cash flows from
         operating activities (as a measure of liquidity) as determined in
         accordance with generally accepted accounting principles.  All
         companies do not calculate EBITDA in the same manner.  As a result,
         Property EBITDA as presented by our Company may not be comparable to
         similarly titled measures presented by other companies.


                           HARRAH'S ENTERTAINMENT, INC.
                             SUPPLEMENTAL INFORMATION
                                   (UNAUDITED)

    Calculation of Adjusted Earnings Per Share

                                              First Quarter Ended March 31,
    (In thousands, except per share amounts)       2004            2003

    Income before income taxes and
     minority interests                         $132,027        $132,237
    Add:
      Project opening costs and other items        5,834           1,318
    Adjusted income before income taxes
     and minority interests                      137,861         133,555
    Provision for income taxes                   (50,371)        (49,312)
    Minority interests                            (2,090)         (3,160)

    Adjusted income from continuing Operations    85,400          81,083
    Discontinued operations, net of tax               --             817
    Adjusted net income                          $85,400         $81,900

    Diluted adjusted earnings per share            $0.76           $0.74

    Weighted average common and common
     equivalent shares outstanding               112,614         110,066


                           HARRAH'S ENTERTAINMENT, INC.
                        CONSOLIDATED SUMMARY OF OPERATIONS
                                   (UNAUDITED)

    Reconciliation of Property EBITDA to Income from Operations
    (In thousands)

    First Quarter Ended March 31, 2004
                    West      East      North     South   Managed   Total
                   Region    Region    Central   Central    and
                                       Region    Region   Other

    Revenues     $364,131  $181,777  $343,687  $201,880  $17,691 $1,109,166
    Operating
     expenses    (263,419) (120,617) (269,488) (159,644)  (8,528)  (821,696)
    Property
     EBITDA       100,712    61,160    74,199    42,236    9,163    287,470
    Depreciation
     and
     amortization (25,586)  (16,580)  (21,927)  (10,209)  (3,770)   (78,072)
    Operating
     profit        75,126    44,580    52,272    32,027    5,393    209,398
    Amortization
     of intangible
     assets          (181)       --    (1,018)      (37)      --     (1,236)
    (Losses)/income
     on interests in
     nonconsolidated
     affiliates        --        --        --      (105)     539        434
    Project opening
     costs and
     other items     (856)       (7)     (691)   (1,189)  (3,091)    (5,834)
    Corporate
     expense           --        --        --        --  (14,730)   (14,730)
       Income from
        operations $74,089   $44,573   $50,563   $30,696 $(11,889)  $188,032*


    First Quarter Ended March 31, 2003

    Revenues     $332,389  $178,449  $346,671  $180,074  $21,346 $1,058,929
    Operating
     expenses    (247,416) (120,058) (259,305) (137,569) (10,944)  (775,292)
    Property
     EBITDA        84,973    58,391    87,366    42,505   10,402    283,637
    Depreciation
     and
     amortization (28,004)  (14,685)  (20,579)  (11,609)  (3,651)   (78,528)
    Operating
     profit        56,969    43,706    66,787    30,896    6,751    205,109
    Amortization
     of intangible
     assets          (181)       --    (1,018)        -        -     (1,199)
    (Losses)/income
     on interest in
     nonconsolidated
     affiliates        --        --        --      (143)      81        (62)
    Project opening
     costs and
     other items       67       (74)     (530)     (781)      --     (1,318)
    Corporate
     expense           --        --        --        --  (12,104)   (12,104)
       Income from
        operations $56,855   $43,632   $65,239   $29,972  $(5,272)  $190,426*

    * Total Income from operations as reported on this schedule corresponds
      with the amounts reported for the respective periods on our CONSOLIDATED
      SUMMARY OF OPERATIONS.  See our CONSOLIDATED SUMMARY OF OPERATIONS for
      the additional income and expenses recorded in the determination of Net
      income and Earnings per share for the periods presented.


SOURCE Harrah's Entertainment, Inc.




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    CONTACT:
    investors, Brad Belhouse, +1-702-407-6367, or
    media, Gary Thompson, +1-702-407-6529, both of Harrah's
    Entertainment, Inc.