Pooch pitches savings in cable TV campaign
CLEVELAND, March 22 /PRNewswire/ -- A gruff but lovable English bulldog
named Otto says he knows how drivers can save money on auto insurance. And
Otto ought to know what he's talking about -- after all, he's the spokesdog
for Insurance.com, which is out to become the top dog in the auto insurance
world.
In a newly launched national cable television advertising campaign, the
pooch pitches Insurance.com's insurance marketplace, which allows consumers to
compare rates from top auto insurance companies side-by-side. They can then
purchase insurance products, either online at http://www.insurance.com/ or by
telephone at 1-800-639-9201. "It's so easy, even a human can do it," as Otto
points out.
"OK, Otto doesn't really talk," concedes Lou Geremia, president of
Insurance.com, already the largest online auto insurance agency in the United
States. "But viewers ought to listen to what he's thinking, because there's a
good chance they can save on insurance at Insurance.com, where they can
compare, buy and save."
According to Insurance.com's recently released 2004 Auto Insurance Pricing
Report, quotes for auto insurance premiums increased by as much as 22 percent
or decreased by almost 14 percent during the past year, depending on the
state.
"That's why it pays to shop for insurance -- exactly the point Otto is
making," said Geremia.
In one message, Otto is seen sticking his head out the window of a car,
his ears flapping in the breeze.
"Boy, do I love getting taken for a ride," he says -- or thinks. "What I
don't love is when the big guy gets taken for a ride on his auto insurance.
But who's got time to shop around? That's where Insurance.com can help."
The :30 and :60 spots were produced for Insurance.com by Pickett
Advertising of San Francisco.
About Insurance.com
The Insurance.com Web site -- http://www.insurance.com/auto.aspx --
enables consumers to instantly compare competitive auto insurance quotes
directly from any of more than a dozen leading insurance carriers. When ready
to purchase insurance, users have the option of completing the transaction
online or talking directly to an unbiased licensed agent. Other products
include life, health and home insurance as well as travel, dental and pet
health insurance.
Insurance.com is owned and operated by ComparisonMarket, Inc., which
enables financial institutions, affinity groups and online marketplaces to
offer their customers real choice and savings opportunities on auto insurance.
Working with top insurance providers, ComparisonMarket provides instant,
accurate comparative rate quoting and purchasing via the Internet or over the
phone. ComparisonMarket is headquartered in Cleveland, Ohio.
About Pickett Advertising
The campaign was developed and produced by Pickett Advertising. Pickett is
an independent, full service agency based in San Francisco that works across a
number of categories including retail, financial services, sports and event
marketing.
|
