DUBLIN, Ireland, March 29 /PRNewswire/ -- Research and Markets
(http://www.researchandmarkets.com/reports/c14586) has announced the addition
of Lessons from US Credit Card Issuers to their offering.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )
In 2003, US consumers spent $1,530 billion on credit and charge cards and
had outstanding debts in excess of $650 billion. This is seven to eight times
larger than the UK market, which itself has gone through a period of rapid
consumer credit growth and an upsurge in card use. The US card market is the
most developed in the world. Indeed, US consumers spend more on their credit
cards and hold more cards in their wallet than consumers in any other country.
The US market, therefore, offers UK issuers with a unique window into the
future. For example, the introduction of celebrity endorsed cards in the US
takes the concept of affinity marketing one step further. Although their
appeal is particularly relevant to the teen market, the concept could easily
be extended to the mainstream market. However, the high fees charged make them
a poor payment tool for all but the most avid fan! Also, Albeit little more
than a gimmick, miniature cards are a particularly interesting development as
it is highly unlikely that a cardholder would keep more than one miniature
card on their key ring.
The overriding lesson coming out of the US market is to forget about
outright retention and concentrate on securing top-of-wallet position. This
brief scourers the US card market to detail the most interesting product
innovations and examines their potential for UK issuers.
Information Provided Includes:
Provides data and analysis to detail the size, progression and drivers of
the US credit and debit card markets and compares the US market to others
Explores the US card market to profile innovative products developed to
tackle problems facing US issuers
Primarily written for UK credit card issuers, but relevant to all
companies wanting to learn more about the highly developed US credit card
market
This will enable readers:
Examine the highly developed US credit card market to better understand
what the future holds in store for UK issuers
Learn about the latest innovations in the US credit card market and their
potential for protecting future growth in the UK
Avoid costly mistakes and gain new ideas
For more information visit
http://www.researchandmarkets.com/reports/c14586
Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980
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