Single Platform Delivers Synergies However Customer Feedback Is Gathered
NEW YORK, March 29 /PRNewswire/ -- FIRM, the world's leading provider of
online survey & reporting software, today announced its commitment to deliver
its first multi-mode survey solution. With the new Confirmit CAPI (Computer
Aided Personal Interviewing) module, organizations will be able to use a
single platform for measuring customer experiences for both face-to-face and
online surveys.
The CAPI module of Confirmit, due for release later this year, will
provide Global 1000 companies measuring customer experience and satisfaction
with considerable benefits and synergies as a result of standardizing all
their multi-channel survey activities on to one platform.
"Confirmit is known to be the best online survey and reporting software in
the industry, providing customers with unparalleled business, competitive and
operational benefits. Our vision for Confirmit CAPI is to provide companies
the same set of unparalleled benefits when measuring the customer experience
in a retail store as well as when measuring it online," explains FIRM's VP of
Marketing Kjell Oksendal.
"In addition, businesses can gain a significant competitive advantage from
managing all survey and report activities within a single and fully integrated
enterprise application that can also empower customers to select their
communication channel of choice for providing feedback."
To effectively impact an organization, research studies indicate that
customer experience metrics require open channels for feedback and a
continuous loop be established from the operational part of an enterprise and
throughout its overall practices. Confirmit CAPI will bridge the gap between
online and offline customer experience measurement -- providing a uniform
survey and reporting platform for all survey activities. This will enable
business to benefit from more accurate and consistent customer feedback loops.
Oksendal continues, "We believe Confirmit will not only change the way
businesses measure customer experiences, but also improve their ability to use
and act-upon customer feedback in real-time. This will substantially improve
the customer experience and satisfaction because most companies have not yet
realized the full power of incorporating customer feedback into their
businesses."
About FIRM
Future Information Research Management (FIRM) is the world's leading
provider of enterprise survey and reporting software. The company's state of
the art web-based software, Confirmit, is used for customer satisfaction
surveys and employee satisfaction surveys as well as market research surveys.
Results from these studies are instantly made available for key decision
makers through Confirmit's bespoke report platform, Reportal.
Confirmit is used by some of the largest market research agencies in the
world, in addition to Global 1000 companies. Customers include Accenture, AC
Nielsen, Crown Castle, Dow Jones, Egg, Wanadoo, Greenfield Online,
Hewlett-Packard, Microsoft, Mori, The NPD Group, Progressive Insurance and
Symantec.
FIRM is headquartered in Oslo with offices in London, New York and San
Francisco. In addition, Confirmit is distributed through partner resellers in
Stockholm, Amsterdam, Sydney and Tokyo.
For further information regarding FIRM and Confirmit, visit
http://www.confirmit.com.
This release was issued on behalf of the above organization by
Send2Press(TM), a unit of Neotrope(R). http://www.Send2Press.com
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