Advertising Firm is First to Adopt New Technology
IRVINE, Calif., April 5 /PRNewswire/ -- Client Dynamics Inc.
(UIR:UUW4411), a leading developer of relationship-building software, today
announced that Marquette Group, a strategic integrated advertising firm, has
purchased AdSpark, Client Dynamics' new relationship-building solution for
advertising and media sales professionals. The solution was made available to
Marquette Group prior to its official late April launch, as a result of the
company's success with the product during beta testing.
AdSpark provides advertising account managers and sales professionals with
frequent, meaningful reasons to contact clients. The solution uses Client
Dynamics' innovative client management software to map Internet-based news and
information to customized profiles of client interests. The program taps into
Internet news content from thousands of online news sources, channeling the
information to the user for communications with clients and prospects.
AdSpark makes news content actionable, empowering a user with a tool to
capitalize on relevant news to strengthen and extend client relationships.
The program also taps into proprietary client intelligence and offers third-
party information as well as specialized features for advertising
professionals, including a direct line into http://www.CoOpExchange.com, an
innovative online resource for co-op advertising opportunities. All of this
information will be continuously gathered, centralized and organized by Client
Dynamics' software into customizable client and prospect interest profiles.
"Our hallmark has always been to build and maintain strong client
relationships," said Dale Granda, vice president of Marquette Group. "In the
pilot program, AdSpark enabled us to inform clients of significant trends in
their business arena. We are confident that the on-going use of the program
will enable us to create the potential for providing additional business
solutions for many of our clients and prospects."
Client Dynamics' is best known for its role in the creation of the award-
winning Dow Jones Wealth Manager solution, launched in 2004. Wealth Manager
was designed so that financial advisers can use their knowledge of their
clients' goals and interests to generate thoughtful reasons for calls and
e-mail.
For additional information about AdSpark, and other relationship building
solutions from Client Dynamics, visit http://www.clientdynamics.com or call
(949) 679-3640.
Media Contact: Emily Carlton, HKA, Inc. (714) 426-0444;
Emily@hkamarcom.com
About Client Dynamics:
Based in Irvine Calif., Client Dynamics is the leader in client management
software solutions for top sales, marketing and business development
professionals to aggregate personalize and deliver content to each individual
client or prospect based on their specific profile, interests and passions.
Client Dynamics enhances the value of content by prompting the user to take
action on information that is relevant to their clients and prospects, making
content actionable. The company's solution is empowering sales professionals
across many industries including financial services, real estate, legal and
accounting. For additional information about the company, visit
http://www.clientdynamics.com
About Marquette Group:
Founded in 1963, Marquette Group has been an award-winning member of
Yellow Pages Integrated Media Association (formerly Yellow Page Publishers
Association) since its inception. Currently the fifth largest in the industry
Marquette Group's focus is simplification of the Yellow Pages advertising
process, customized research, analyzing directory markets, recommending ad
size and placement, and placing well-designed ads. In addition, the
organization offers ad testing program execution for quantifiable return-on-
investment analysis. Marquette Group has an extensive list of clients
including State Farm Insurance and the agency represents clients in a diverse
range of industries, including: HVAC, insurance, health care, automotive,
finance and storage/rental. Marquette Group's headquarters are in Peoria,
Illinois with regional offices in Chicago and Denver. For additional
information visit http://www.mqgroup.com
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