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In preparation for the home opener, the CVS/pharmacy logo was added to the "Green Monster" at Fenway Park as part of a major partnership deal making CVS the official pharmacy of the Boston Red Sox. The partnership includes a CVS/pharmacy sign on the Green Monster, the naming of the alcohol-free "CVS Family Section" in Sections 32 and 33, the "Winning Inning" awarding a $25 gift card to everyone in the CVS Family Section every time a Red Sox batter hits the CVS sign, and donations to Children's Hospital Boston's functional mobility clinic for every save the Red Sox bullpen records during extra innings. In photo, painters Tom Plonka (left) and Dao Dinh paint the CVS sign on the Green Monster. (PRNewsFoto)
BOSTON, MA USA
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"Official Pharmacy of the Red Sox" to present Fenway Park Family Section
while partnering with Red Sox on community endeavors
BOSTON, April 8 /PRNewswire/ -- The Boston Red Sox and CVS Pharmacy have
announced a comprehensive marketing agreement that highlights their shared
commitment to families and communities. Senior Vice President/Sales and
Marketing Sam Kennedy made the announcement.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050408/NEF016)
"This is a unique, wide-ranging partnership," Kennedy said. "Beyond CVS
receiving tremendous visibility inside the ballpark, the part of the package
we are most excited about is the commitment CVS has demonstrated to the youth
of New England through the community outreach programs in this agreement."
"We are delighted to support our local champions and align ourselves with
an organization that holds the same values for community appreciation and
involvement," said Eileen Howard Dunn, Vice President of Corporate
Communications and Corporate Philanthropy for CVS. "We believe this
partnership has all of the components of a winning team and it is a great way
to connect with our customers throughout New England."
Through the partnership, Woonsocket, RI-based CVS will be recognized as
the "Official Pharmacy of the Red Sox."
CVS will receive naming rights to the CVS Pharmacy Family Section
(Sections 32 and 33 at Fenway Park). CVS will distribute Family Section
tickets for Red Sox home games to New England community groups and non-
profits, which will bring more than 1,200 underprivileged children from the
New England area to the ballpark annually.
CVS will receive signage on the Left-Field Wall next to a new-in-2005
American League East Division standings board on the Green Monster. The
standings board continues the Red Sox' effort to provide fans with more
information during games. In 2003, the club added pitchers and hitters boards
in center field and returned National League scores to the Left-Field Wall.
Additionally, CVS/pharmacy and the Red Sox created a first-of-its-kind
marketing program earlier this year through which CVS became presenting
sponsor of Red Sox Spring Training, a first in Major League Baseball.
Other highlights of the deal include:
* The "CVS Saves" charitable program through which CVS will make a
donation to Boston Children's Hospital for every save recorded by the
Red Sox bullpen at Fenway Park and every Red Sox home game that goes
into extra innings. The donations will support the hospital's
functional mobility clinic supporting children with disabilities.
* At 10 "CVS Hitting Clinics", over 150 New England children will have
the opportunity to receive instruction from Red Sox Hitting Coach Ron
"Papa Jack" Jackson. Each participant will receive a ticket to that
night's Red Sox game.
* The "CVS Winning Inning" promotion will give fans sitting in the CVS
Family Section the chance to receive a special Red Sox/CVS gift bag if
a Red Sox player hits the CVS sign on the Green Monster during the
designated inning.
* Title sponsorship of the "Red Sox Report Presented by CVS." The show,
which airs year-round every Sunday night at 10:30 on UPN-38, recaps the
Red Sox' week on and off the field.
Editors' Note: Photos are available via the Associated Press Photo Network
and on the Internet at Feature Photo Service's link through
http://www.newscom.com.
CVS is America's largest retail pharmacy, operating more than 5,400 retail
and specialty pharmacy stores in 36 states and the District of Columbia. With
more than 40 years of dynamic growth in the retail pharmacy industry, CVS is
committed to being the easiest pharmacy retailer for customers to use. CVS has
created innovative approaches to serve the healthcare needs of all customers
through its CVS/pharmacy stores; its online pharmacy, CVS.com; and its
pharmacy benefit management and specialty pharmacy subsidiary, PharmaCare.
General information about CVS is available through the Investor Relations
portion of the Company's website, at http://investor.CVS.com, as well as
through the pressroom portion of the Company's website, at
http://www.cvs.com/pressroom.
For more information, contact
Mike DeAngelis, CVS, 401-770-2645, mjdeangelis@cvs.com
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