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  Harrah's, ESPN Set to Crown Poker's Top Player; 10 Poker Legends Square Off in $2 Million Tournament of Champions

   Harrah's Entertainment, Inc. logo. (PRNewsFoto)

LAS VEGAS, NV USA
    LAS VEGAS, Sept. 20 /PRNewswire-FirstCall/ -- They're 10 of the most
feared, respected and famed poker pros in the world.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO )
    But only one can claim the title of World's Best.
    On September 2, 10 poker legends -- Doyle Brunson, Johnny Chan, T.J.
Cloutier, Annie Duke, Phil Hellmuth, Phil Ivey, Howard Lederer, Daniel
Negreanu, Greg Raymer and Chip Reese -- gathered at the Rio All-Suite Hotel &
Casino in Las Vegas.  Shuttered away in a private room, they squared off in
the 1st annual World Series of Poker Tournament of Champions.
    After playing long into the night, one player emerged to capture The
Harrah's Trophy and the $2 million winner-take-all prize provided by Harrah's
and ESPN.
    A nearly three-hour telecast of the Tournament of Champions will air
Tuesday, September 21, starting at 8:10 p.m. Eastern (5:10 p.m. Pacific) on
ESPN.
    "Never before has the world seen this caliber of players face off in a
single-table event," said Ginny Shanks, senior vice president of acquisition
marketing for Harrah's Entertainment.  "Tuesday night, America will witness a
poker game for the ages, and learn who can claim to be the best poker player
in the world."
    Participants in the 2004 World Series of Poker were asked to name the top
no-limit Texas hold 'em players in the world.  The top vote-getters qualified
for this year's Tournament of Champions.  Raymer, as champion of the 2004
World Series of Poker's $10,000 buy-in no-limit finale, qualified
automatically.

    Founded 66 years ago, Harrah's Entertainment, Inc. (NYSE: HET) owns or
manages 28 casinos in the United States, primarily under the Harrah's brand
name.  Harrah's Entertainment is focused on building loyalty and value with
its valued customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology
leadership.

    Additional information about Harrah's Entertainment is available at
http://www.harrahs.com.


  SOURCE Harrah's Entertainment, Inc.




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Related links:
  • http://www.harrahs.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Gary Thompson of Harrah's Entertainment,
    Inc., +1-702-407-6529; or Keri Potts of ESPN, +1-860-766-3438

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