NEW YORK, Oct. 6 /PRNewswire/ -- Add another magazine cover for
Ben Affleck. Only this time the cover is based on something other than
Affleck's personal life or upcoming movie. ALL IN, the world's leading poker
magazine put Affleck on the cover of its most recent issue for his first place
finish at the California State Championship.
(Photo: http://www.newscom.com/cgi-bin/prnh/20041006/SFW080 )
Affleck is an iconic figure in the poker world primarily due to the
glamour that he has brought to the game. The victory clearly established
Affleck as the best player among the poker-playing Hollywood set that includes
Leonardo DiCaprio, Matt Damon, Ed Norton, Tobey McGuire, and James Woods.
"Everyone knows about Ben Affleck's commitment to the game of poker," said
Bhu Srinivasan, publisher of ALL IN Magazine. "We wanted to be careful not to
put him on the cover purely because of his celebrity, but when he won a major
event, it became a no-brainer."
With amateur victories such as Affleck's fueling poker's ever-growing
popularity, ALL IN Magazine has become one of the fastest growing magazines in
the country. Over the past four months, subscriptions to ALL IN Magazine have
grown by over 450%. The growth of poker media isn't limited to print alone;
televised poker continues to draw the ratings usually reserved for major
athletic events. ESPN, FOX Sports, NBC, Travel Channel, and Bravo all carry a
variety of poker shows.
Estimates suggest that up to 50 million people watch or play poker in the
United States alone. With an audience this size, marketers are paying close
attention to the poker phenomenon to see if there are branding opportunities
in poker.
"We were surprised at how receptive the advertising community was to an
upscale poker magazine," said Srinivasan. "Advertisers are finding that ALL IN
Magazine is a great way to capitalize on poker."
Brands that have made marketing investments in poker include Oakley,
Belvedere Vodka, ESPN, Anheuser-Busch, Jim Beam Brands, Miramax, NBC,
Discovery Networks, Diageo, Altadis, Toyota, Levitra, Samuel Adams, and
Fairmont Hotels. Several major advertisers in electronics, automotive, travel,
and apparel are currently negotiating category exclusive deals with the
publication as well major sponsorships with the television networks.
http://www.allinmagazine.com
Call 212-880-6493 for media inquiries or requests.
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