American Stores
Acme
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| Division: | Acme Markets |
| Store Count: | Combination Stores 56 Supermarkets 123 Total 179 |
| Retail Square | |
| Footage: | 4.6 million |
| Market Area: | Delaware Valley (Philadelphia Metro) Northern New Jersey Allentown/Reading, PA Delmarva |
| Marketing | |
| Orientation: | Promotional |
| Customer | |
| Loyalty Card: | Acme SuperCard |
Strategy:
The Company is repositioning the Acme chain from a division of small supermarkets to one of large food/drug combination stores. The division currently derives over 50% of its sales from combination stores. The Company plans to open at least 10 new combination stores per year for the next four years so that by year-end 2001, Acme will have 101 combination stores. The division will retain a small number of the older supermarkets in cases where a combination store replacement is not possible or suitable.
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