American Stores
Jewel-Osco

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Division:	Jewel-Osco
Store Count:	Combination Stores      154 Supermarkets     30 Total     184
Retail Square Footage:	7.1 million Includes the Osco side of the 154 combination stores (approximately 2.3 million square feet).
Market Area:	Chicagoland Central Illinois Iowa Milwaukee, WI
Marketing Orientation:	Promotional
Customer Loyalty Card:	Jewel-Osco Preferred Card

Strategy:

Jewel-Osco is a modern, predominantly food/drug combination store chain. The chain's focus is on superior freshness and customer service. Warehouse shipments are seven days per week. The chain is growing with the greater Chicago area and recently entered the Milwaukee market. The division is experienced and effective in joint food/drug marketing and merchandising as well as in using its customer loyalty card for targeted marketing. The division has over five years of experience in loyalty card and customer-specific marketing. The Jewel-Osco management team is also responsible for the operations of 79 Chicago and Milwaukee area stand-alone Osco Drug stores in addition to its Jewel-Osco and Jewel stores.

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