Our growth in fiscal 1998 in the makeup category came from new products, such as Estée Lauder's Blush All Day, Two-In-One Eyeshadow and Minute Makeup, and Clinique's Superbalanced Makeup, Superlast Cream Lipstick and Quickliner For Lips. Existing products like Estée Lauder's Double Wear Stay-In-Place Makeup and Clinique's Stay True Makeup also contributed to the growth. M AC and Bobbi Brown continued their expansion in international markets. Our 1997 acquisitions of jane, a color cosmetics line aimed at young consumers, and Aveda, whose makeup is distinctive for its plant-derived ingredients, provide us with growth opportunities in the future.
NEW PRODUCTS DRIVE MAKEUP As in the past, new products drove our makeup growth in 1998. Major new entries included Estée Lauder's Blush All Day, Two-in-One Eyeshadow and Minute Makeup; Clinique's Superbalanced Makeup, Superlast Cream Lipstick and Smudgesicles; and Prescriptives' Exact Matchstick Foundation and Lavish Lipsticks. MAC introduced two best-sellers - Lipglass and Pigment Colour Powder - and Bobbi Brown created more classic products requested by consumers, like Garnet Lip Shimmer, Bone Eye Shadow and Buff Lip Gloss.
NEW COLOR BRAND FOR TEENAGERS Our acquisition of jane, the fast growing color cosmetics brand for teenagers, marks our first entry into the self-select channel. With a complete line of face, lip, eye and nail products, jane has already grown from 8,000 doors in the U.S. to 12,000. jane's new Lickety Stix Double Gloss more than doubled its lip gloss business and new Hot Tips Nail Polish pushed jane to the growth lead in the nail color category.
FIRST MAC PRO SHOP IN NEW YORK MAC, the original professional makeup artist line, opened its first "MAC Pro" in New York City, a resource, education and shop concept created exclusively for professional makeup artists. Harking back to its roots, the MAC Pro provides a studio environment for experimentation and an extended line of color products and accessories available only at the shop. Internationally, MAC also expanded during the year, entering the U.K., Switzerland, Italy, Japan and Taiwan, bringing its worldwide
markets to more than 15.
BOBBI BROWN CAPTURE TELEVISION AUDIENCES Bobbi Brown, founder of Bobbi Brown essentials, became the first beauty editor of The TODAY Show, the most widely watched morning television show in the U.S. Bobbi uses the consumer response she receives from this show and from the popular Bobbi Brown Website - which receives 18,000 hits per month - as valuable research in developing her line of essential makeup products.
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