1997 was nothing less than a landmark year for Fred Meyer, Inc.
Not only did Fred Meyer Stores deliver a record financial performance-
but at the corporate level, we engineered three supermarket mergers
that dramatically change both our industry and our future.
In a business where consolidation is an emerging trend and quality-in service,
products, and operations-is key, Fred Meyer has become one of the leaders and,
we believe, one of the best.
Today we're pleased to introduce you to the new Fred Meyer: four terrific food and
retail chains, joining forces to create a $15 billion enterprise. More than 800 stores
in 11 of the country's 15 fastest growing states. A vast distribution network, plus
modern manufacturing facilities and management information systems.
Experienced leaders who know their businesses and their customers. And 85,000
talented employees, living out a shared commitment to providing top-notch service
and merchandise. With advantages like these, the new Fred Meyer is uniquely
equipped to win and keep customers, growing along with our markets.
Growth at Fred Meyer Stores
Before we discuss the new companies that will be part of our future, let's look at
the 1997 performance of Fred Meyer Stores-one year ago, the core of our business-
today, just one example of how we can create value for shareholders.
Sales for Fred Meyer Stores increased a record 13. 5 percent from the $3.7 billion
reported in 1996, reaching $4.2 billion. Over the same period, income from operations
grew 25.2 percent. Smith's Food & Drug Centers, a merger we completed
in September 1997, added another $1.3 billion in net sales-generating a combined
47.2 percent increase in sales and a 86.2 percent increase in income from opera-tions,
year-over-year, for Fred Meyer, Inc.
Fred Meyer Stores' comparable store sales increased 7. 4 percent in 1997, one of the
top growth rates in the nation. Food sales grew 6.6 percent and nonfood increased
8.6 percent. During the final quarter of 1997, Fred Meyer Stores reported average
supermarket sales of $450,000 per store per week, with a strong $400,000 store
average per week for Smith's.
While we were growing top-line sales, we also con-tinued
to grow our cash flow. EBITDA measured as
a percentage of net sales grew to 7. 55 percent in 1997,
compared to 6.70 percent in 1996. Improving our
cash flow enables us to stay ahead of the competition
by keeping our facilities modern and continuing to
expand in our fast-growing markets.
The Rewards of Customer Focus
We grew by giving customers what they want
across our broad product mix, from high-quality
perishables to brand-name apparel. In just one
example of our ability to make changes rapidly, we
were among the first in our industry to shift the
focus of our electronics departments from personal
computers to faster-selling, higher-margin items
like compact discs, videos, and software. We also
added trend-setting departments and features to
several of our stores. Bath boutiques, pet centers,
nutrition centers, sushi bars, juice bars: innovations
like these strengthen Fred Meyer's reputation for
making shopping easy and fun.
Every day, new potential customers move to the
Pacific Northwest.To serve that growth, in 1997 we
built five new Fred Meyer stores, completed five
major remodels, and added new specialty depart-ments
to match local demand. We also expanded
our jewelry operations, now fourth largest in the
country, by acquiring Fox's Jewelers with 44 mall
stores in the Midwest.
Leading Our Industry's Consolidation
We're particularly proud of our solid financial perfor-mance
in a year when we were also working hard to
create a more promising future for shareholders.
We entered 1997 with one mission: to increase the
value of an investment in Fred Meyer. Two impor-tant
factors influenced our steps toward that goal.
First, we wanted to position the company as a big-ger
player in the supermarket category of retailing.
Second, in an industry undergoing rapid consolida-tion,
we knew we could either acquire, or be
acquired.We chose to acquire.
We looked for merger partners who could expand
our territory and broaden our grocery presence
simultaneously. Today, in addition to Fred Meyer
Stores, our business includes three of the best grocery
chains in the West-companies whose quality stan-dards,
values, and markets complement our own.
Smith's Food & Drug Centers: Western Pioneer
In September we completed our merger with Smith's
Food & Drug Centers, with 156 stores in seven
Western states and the number one or number two
market share in cities that include Salt Lake City,
Las Vegas, Phoenix and Albuquerque. In addition to
new markets, Smith's brings us strategically located
distribution and manufacturing facilities, increased
buying power, a strong private-brand program, and
a consumer research strategy that's ahead of its time.
The Smith's merger also brought us Smitty's. In 1997
we remodeled two Smitty's stores using successful
concepts from Fred Meyer Stores. In addition to
food, new Smitty's Marketplaces include garden
centers, bath boutiques, nutrition centers, and other
innovative nonfood departments. In 1998 we'll con-vert
12 more stores to the Marketplace concept, with
four additional remodels slated for 1999. At an esti-mated
cost of $4 million each, these remodels will
give us a lead in offering one-stop convenience in
Smith's markets in the Southwest.
Quality Food Centers: Tops in Seattle
The first of our two March 1998 mergers was with
QFC, a leading supermarket chain in the Seattle
area. QFC operates 89 premium supermarkets, the
majority in Washington's Puget Sound area. The
company's reputation for superior perishables-
produce, meats and seafood, baked goods, and home
meal replacement offerings-continues to win customers
and keep them coming back.
QFC came to Fred Meyer with its own track record
for expansion. Most recently, QFC had acquired
Hughes Family Markets, a 56-unit chain serving
Southern California. At the time of our merger,
QFC was beginning to align the stores with QFC
practices. In just one example of the benefits of the
new Fred Meyer's scope, these stores will be operated
by Ralphs, which has earned the number one
market share in Southern California, the largest
grocery market in the United States.
Ralphs Grocery Co.: Leader in a Growth Market
In March 1998 we also merged with Ralphs, which
has succeeded in one of the country's most attrac-tive
and demanding markets.With stores from Santa
Barbara to San Diego, 264 Ralphs stores maintain
the leading market share in the region by offering
first-class products and service in an upscale setting.
Through 80 Food 4 Less warehouse stores-on their
own, number four in that market-Ralphs also serves
price-conscious customers.
Quality is the key to Ralphs' success. Many products
come from the company's own creameries, bakeries,
and herd of grain-fed cattle. Home replacement
meals prepared in the Ralphs commissary meet
demand for gourmet foods without the fuss. And
new full-service floral islands contribute to Ralphs
reputation for innovation.
Bottom-line Benefits
Together, Fred Meyer Stores, QFC, Ralphs, and
Smith's will share significant benefits. Geographically
diverse, we will no longer depend on one region for
our success. With $15 billion in combined buying
power, each of our four chains will be able to merchan-dise
more effectively.With modern manufacturing and
distribution facilities in five states, we'll get products
into our stores faster. By sharing Fred Meyer's and
Ralphs' new technology platforms-that we are
equipping for the year 2000 and beyond-all our
companies will be able to operate, communicate, and
administer their operations more efficiently.
In fact, by the end of the year 2000, we expect to
save at least $150 million annually as a result of our
consolidation. And, despite quadrupling the size of
our corporation, we've been able to refinance all
four companies' debt at very attractive levels, with
low average borrowing costs around 7-percent.
Our combined strong cash flow will enable us to
pay down our debt aggressively as we go forward.
Cultivating What Works
Behind our new efficiencies lie some powerful
shared values. All our companies are deeply committed
to quality and customer service.They believe
in treating employees well and in sharing their
progress with the communities they serve. However,
we'd like to stress that the key to our companies'
continuing success lies in the distinctive ways they
embrace this philosophy. And in that regard, we
don't plan to change a thing.
Our goal now is to run these businesses as unique,
independent enterprises-a strategy we practice
successfully in our Fred Meyer multi-department
stores. Behind the scenes, the companies of Fred Meyer,
Inc. will share best practices, buying opportunities, oper-ating
efficiencies, private brand development, and
cost-saving capabilities. But on the front lines, where
employees know their customers and where cus-tomers
respect our strong store names, it will be
business as usual, only better.
In the pages that follow, we introduce you to the
five terrific food and retail chains that comprise the
new Fred Meyer.You'll learn more about their values,
their histories, their markets, and their competitive
advantages.You'll also hear from the five chief exec-utives
who have helped these businesses evolve and
thrive-leaders whose experience and insight we'll
leverage going forward. And as they'll tell you, they
couldn't have done it without their teams of dedi-cated
employees.
We'd like to say thank you to all the members of the
new Fred Meyer team, from Alaska to Albuquerque,
Washington State to Washington, D.C.Their commit-ment
to taking care of customers is what keeps us a
leader in our markets. Together we are well on the
way to ensuring that Fred Meyer companies remain
the best in the business.
Sincerely,
Robert G. Miller
President and Chief Executive Officer
April 15, 1998 |
Ronald W. Burkle
Chairman of the Board |
|