VisibleGains Transforms B2B Sales and Marketing with Interactive Video

“Buyer-led” video delivers more leads, higher conversion and shorter sales cycles

BOSTON (October 7, 2009) /PRNewswire/ — VisibleGains™, a four–year old pioneer of intelligent online video technology previously operating as PermissionTV, today announced its new name and new offering, the first complete video solution for attracting and converting business–to–business (B2B) sales leads. Its proven combination of software, video content creation and analytics features a unique “buyer-led” experience that delivers deeper prospect engagement, higher conversion and accelerated sales. Today, the new VisibleGains brand also launched its new company website: www.visiblegains.com.

“Marketers are just beginning to tap the benefits of video-enabled communications, but until now they’ve focused on using video as eye candy rather than a conversation starter, especially in B2B,” said Cliff Pollan, CEO of VisibleGains. “Working closely with brands and marketers over the past four years, we realized we could revolutionize B2B prospecting and selling, which is often a more complex and time-consuming process, by delivering engaging, interactive video experiences that literally move prospects closer to the sale by gaining their confidence and trust.”

VisibleGains helps B2B marketing and sales teams break through the clutter of traditional lead generation and qualification tactics with “buyer-led” video. Unlike traditional video, that lacks engagement because it asks nothing of the viewer, VisibleGains designed its solution to pull prospects in — deeper down the sales funnel &mdash through a proven process for producing high-impact video segments, embedding interactive elements and capturing behavior through analytics. This approach helps sales teams better understand, qualify – and more easily close – prospects.

B2B marketers are exploring video, but also demanding ROI. In a recent BtoB Magazine story, entitled “New online video tactics,” Forrester analyst Laura Ramos explained: “Video is underused in b–to–b. This is important since a lot of b–to–b companies have high-consideration products that they are always going to need help explaining.”

VisibleGains is committed to increasing lead flow and helping close new sales by leveraging Sales 2.0 techniques. The company not only provides analytics to show how prospects engage with the video content and interactive elements, it also interfaces with Salesforce.com and Hubspot, providing seamless integration with an organization’s existing CRM and marketing automation systems.

About VisibleGains

VisibleGains, formerly PermissionTV, launched in 2005 with a platform for delivering rich interactive video experiences across the web. Since then, the company has helped organizations such as Adobe, The Metropolitan Opera, Intercontinental Hotels, and the Romney for President Campaign (MittTV) create, distribute and monetize video content online. Today, VisibleGains is revolutionizing B2B selling through interactive video experiences. Our unique solution combines cloud-based software, analytics, and video creation to deliver the superior buyer experience proven to shorten sales cycles and lift conversion rates. On the Web: www.visiblegains.com.